Urban Decay Is Coming To South Africa!

Urban Decay South Africa

I have the bestest of best news for you!  Urban Decay is coming to South Africa!  And I’m not talking about the resellers online and on Instagram.  Nope…I’m talking the real deal, ladies!  Urban Decay Cosmetics will be setting up shop in South Africa during the first half of 2016.  I was at a special L’Oreal Luxe launch last year and they informed selected bloggers and media that the brand was heading to South African shores.  We were sworn to secrecy, so I couldn’t tell my readers.  BUT I did, however, give you a sneaky little hint in this blog post.

I can’t tell you how many emails I receive on a weekly basis from ladies (and a couple of gentlemen) asking where they can purchase Urban Decay products in South Africa.  I’ve always been hesitant to recommend South African-based resellers because we all know, there are A LOT of fake UD palettes out there.  And I’ve heard and read horrific stories about fake brand eyeshadows containing toxic chemicals, and causing allergic reactions and long-term health problems.  But that’s a thing of the past – we can all rest assured that the products available in-store will be the real deal.

Here’s what I know so far:

♥  The first store will be a stand-alone store and will open on the 9th of July 2016 in Sandton City, Johannesburg.

♥  Shortly thereafter there will be a ‘store’ within the Foschini store in Eastgate Shopping Centre.

♥  The ENTIRE Urban Decay product range will be available in South Africa – even ALL 100 Vice lipstick shades.

♥  We will be getting the upcoming limited edition collections as well, but will unfortunately not get the Gwen Stefani range of products.

♥  The Urban Decay Naked Skin Foundation will retail for R490,00.

♥  The Urban Decay Naked Skin Concealer will retail for R395,00.

♥  The Urban Decay Complexion Primer Potion (for the face) will retail for R450,00.

♥  A Urban Decay Naked Basics Palette (the 6-pan palette) will retail for R490,00.

♥  The Urban Decay Revolution Lipsticks will retail for R295,00 each.

♥  The Urban Decay Naked palettes (Naked, Naked 2, Naked 3, and Naked Smoky) will retail for R850,00 each.

♥  The Urban Decay single eyeshadows will retail for R225,00 each – plus there will be 56 shades available.

♥  The Urban Decay Primer Potions (Original, Eden, and Minor Sin) will retail for R280,00 each, and the Anti-Aging Primer Potion will retail for R320,00.

♥  The full-size Urban Decay Makeup Setting Sprays will retail for R450,00 each.

♥  The new Urban Decay Beached Bronzer will also be launching, but the pricing of this one is still being finalised.

If you don’t live in Johannesburg – DON’T worry…  I can’t let the cat out of the bag just yet, but there will be exciting news to share with you soon.  Clue: It doesn’t matter where you live, you’ll be able to get your hands on Urban Decay products.

Start saving those pennies, ladies – because there are A LOT of amazing products in their lineup.

If you’re interested, I have already reviewed the Naked 3 eyeshadow palette on the blog.  It’s a full detailed review of the palette, shades and I also included swatches.  To check out that blog post, click here.

I also own the original Naked palette, as well as the Naked 2 palette and you can expect reviews and makeup tutorials using those palettes very soon!

I’ll be attending a launch during the next few weeks, and you can bet your biffy I’ll keep you updated on everything.  And should I receive an extra palette or two, I’ll definitely be doing a GIVEAWAY for you.  No use in me owning doubles, right?

Anyway, here are a few of their products that I am particularly excited about:

Urban Decay Naked Palette South Africa


It’s the palette that revolutionised neutrals forever.  Loaded with 12 bronze-hued shadows in an insane range of textures, including matte, satin, shimmer and sparkle – the original Naked proves that neutral is anything but boring.

Urban Decay Naked

The chocolaty velvet case is emblazoned with the word ‘Naked’ in gold foil lettering.  The mirrored case also includes a professional-quality, cruelty-free double-ended shadow / blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of ALL FOUR formulas (Original, Sin, Eden and Anti-Aging). Each sample holds about a week’s worth of primer.

Urban Decay Naked 2 South Africa


Naked 2 delivers luminous shades with shimmer and sparkle to the smoothest mattes imaginable, and is packed with 12 never-boring taupe-hued neutrals (including a gorgeous grayish brown, a glittery copper and our lewdest, blackest black).  Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks and everything in between.

Urban Decay Naked 2

The case has an art-school inspired look with a hinged lid-taupe metal with embossed chocolate brown artwork.  It’s smooth, modern and cool to the touch.  Naked 2 includes a professional-quality, cruelty-free double-ended shadow / blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of all four formulas (Original, Sin, Eden and Anti-Aging).  Each sample holds about a week’s worth of primer.

Urban Decay Naked 3 Palette South Africa


Experiment with 12 never-before-seen (and insanely beautiful) rose-hued neutrals – from pale, shimmery pink to deep black matte with rosy red micro-glitter.  Choose from every finish imaginable: ultra-smooth mattes, gorgeous pearls and glimmering metallics.  From the palest, shimmery pink to deep, warm black, these neutrals will make you swoon all over again.

Urban Decay Naked 3

Naked 3 includes a NEW double-ended shadow / blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of all four formulas (Original, Sin, Eden and Anti-Aging).  Each sample holds about a week’s worth of Primer.

As mentioned, I have already reviewed this palette on the blog (plus included swatches) – you can check it out here.

Urban Decay Naked Smoky Palette South Africa


The key to nailing the most sought-after and elusive eye look ever?  Naked Smoky is loaded with ALL the essentials you need for the perfect neutral smoky eye.  The palette is packed with a dozen sultry, smoky neutrals, including nine never-before-seen shades and three exclusives from past palettes.  Experiment with warm bronzes, dimensional grays, rich browns, gorgeous taupes and deep black.  From mattes and satins to shades with sparkle, Naked Smoky has it all.

Urban Decay Naked Smoky

The case and brush feature a cool floating smoke effect, with ‘Naked Smoky’ in gunmetal foil.  To add to the mysterious vibe, the shadow pans are set in a smoky transparent base.  This palette makes sultry, come-hither eyes totally doable.  The detailed lookbook breaks down four amazing eyeshadow looks, and the exclusive double-ended brush (with a Tapered Crease Brush on one end and a Smoky Smudger Brush on the other) makes application easy.

Urban Decay Naked Skin Foundation


Coverage without compromise.  This weightless formula blurs imperfections for a flawless finish that feels invisible, but looks professionally retouched.  Not only does the new light-as-air foundation give you the buildable coverage you desire – it also looks and feels like you’re wearing absolutely nothing.

Naked Skin uses light-diffusing spheres to ‘blur’ imperfections for a luminous, demi-matte finish that feels invisible but looks professionally retouched.  Naked Skin is oil-free, paraben-free, fragrance-free, and loaded with nourishing ingredients.

Urban Decay Naked Skin Concealer


Hide even your most scandalous flaws.  Naked Skin Weightless Complete Coverage Concealer gives you buildable, even coverage with a luminous, demi-matte finish.  Ultra lightweight, this high-tech formula melts like a second skin to give you full coverage in an instant.  For complete coverage, just keep building; no matter how much you apply, Naked Skin Concealer always blends beautifully and NEVER settles into fine lines.

Urban Decay Primer Potion

The original Primer Potions have been revamped, with packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility.  And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.  The formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow.

Choose your favorite shade: The Original shade blends beautifully on all skin tones and dries invisibly.  The nude matte finish of Eden offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone).  And Minor Sin, a champagne shimmer, is a sheerer version of Sin that we reworked based on customer feedback.

Urban Decay Moondust Eyeshadow


Sparkly shadow goes ultra-sophisticated-with intense hues, microfine sparkle and lush, 3D metallics.  You’ve never seen a sparkly shadow this sophisticated.  Moondust is dazzlingly sparkly but with a super refined, incredibly sophisticated feel (and not a single speck of chunky glitter).  Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics – for an effect that’s out of this world.

New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows.  It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look.  The result?  Sexy, twinkling sparkle with a ton of depth and movement.

Urban Decay Heavy Metal Glitter


Apply these amazing, easy-to-use loose glitters on top of a glitter adhesive for a jewel-encrusted effect that lasts all day (with very little fallout).  Glitter is like the cilantro of the beauty world. You either dig it, mess factor and all (like we do), or you don’t.  For those of you who are firmly planted in the glitter camp, there’s Heavy Metal Loose Glitter.

Urban Decay Heavy Metal Liner


The water-based, buildable liner contains super-fine glitter in a clear base that dries quickly and really stays put (for long wear without any fallout).  Because the glitter is suspended in a gel, it won’t separate in the bottle (so you don’t need to shake it like you do with watery formulas).  Peach and cucumber extract condition the skin, while carrot extract smooths and softens.

Wear Heavy Metal alone, apply it over any eyeshadow or layer two shades together for a more intense glam-rock effect.  The precise, thin-tipped brush makes it easy to create fine, glittery lines.

Urban Decay Makeup Setting Sprays


Mist on this weightless spray to give your makeup serious staying power.  All Nighter keeps your makeup looking gorgeously just-applied for up to 16 hours without melting, cracking, fading or settling into fine lines.  Clinically tested formula is suitable for all skin types and features patented Temperature Control Technology.  Yep, this baby actually lowers the temperature of your makeup to keep foundation, eyeshadow, blush and concealer in place – even in hot and humid or cold and windy conditions.  The result? Smoother-looking skin and vibrant makeup that lasts all day (or all night).


Oily skin has met its match!  Mist on this weightless spray to control oil, deflect surface shine and help makeup stay put.  Meet your most powerful oil-control ally, De-Slick mists on weightlessly to control oil, deflect surface shine and keep skin looking beautifully matte.  High-tech ingredients help keep foundation, shadow and blush from smudging, sliding or fading – so you hardly ever need to touch up.


Stop makeup meltdown…mist on this weightless spray for makeup that lasts all day without smudging or settling into fine lines.  Chill features cooling time-release Temperature Control Technology that actually chills the surface of your makeup – to keep it looking gorgeously just-applied for up to 12 hours.  Perfect for drier or combination skin, Chill mists on to keep makeup from smudging or settling into fine lines.

I’m sure there will be a lot more products in the range coming to South Africa, but those look like sure-fire winners to me!  And I highly recommend any of the Naked palettes – but I will admit, the original Naked palette and the Naked 2 palette are my favourites.

So tell me…are you as EXCITED as I am!?



  1. Rozanne 16 February 2016 / 16:57

    I cannot wait, luckily there is time to put some savings away! :)

  2. Candice 16 February 2016 / 16:58

    Such great news <3

  3. Inge 16 February 2016 / 17:02

    This is fantastic news! I’ve always wanted to try UD products, and there has always been major hype about the Naked palettes. Thanks for getting us excited about the launch and I’m really looking forward to the next update! :)

  4. Samantha van Tonder 16 February 2016 / 17:06

    I can highly recommend the naked basic palette. All mattes.

  5. Lalannie Knoll 16 February 2016 / 17:08

    oh wow… we are in for a treat… intrigues by the ALL NIGHTER LONG-LASTING MAKEUP SETTING SPRAY…

  6. New Kid On The Block 16 February 2016 / 17:11

    This is great news, I am so so excited. You are strong, this is the type of secret you’d want to tell everyone, lol.
    Will start savung a pretty penny to splurge on their products…

    Thank you for the heads up

  7. Akira Naamdhew 16 February 2016 / 17:20

    This just absolutely made my day!! I can’t wait till they’re in SA even though they might be bank breaking, I feel like the Naked palettes are an essential in anyone’s makeup collection! Can’t wait to get my hands on so many of these! Thank you for keeping us updated, you’re a star! :)

  8. Kelly 16 February 2016 / 17:20

    Ohhh this is great!! Would love a comparison on the Ud setting sprays and the Mac setting spray :) Can’t wait for more deets 😀

  9. Anina 16 February 2016 / 17:31

    Baie opgewonde!
    Lees al so lank van daardie make-up setting sprays, kan nie wag om dit te probeer nie! Nie eens geweet van die De-Slick ene nie, nog altyd net gehoor van die All-nighter.
    Dit sal beslis die eerste ding wees wat ek aanskaf. Jippie!

  10. Gina Kuhlmann 16 February 2016 / 17:34

    Over the moon!! I own the Naked and Naked 3 palettes and the Electric palette. Absolutely worth every single cent. Worried for my purse though, UD is a brand I can barely resist.

  11. simone 16 February 2016 / 17:35

    whoop! I can’t wait!!

  12. Rivania Pillay 16 February 2016 / 18:20

    This sounds insane! But sadly I am sure the prices will be way out of my student budget range. I look forward to your giveaway! Thanks for sharing the news!! xx
    Rivania | The Glam Unicorn

  13. Svetlana 16 February 2016 / 18:23

    Yes :) The best news ever, Luzanne. I bought what I suspect was a fake Naked on bidorbuy.co.za…it wasnt cheap at all but maybe a bit too cheap for an online reseller. A friend gave me the genuine Vegan palette a few months later which has several of the same shades as Naked and oh my word, swatching them side by side was a revelation. The fake shades lacked that buttery intensity UD is famous for, plus the staying power of the fake was pitiful. I shudder to think about the dodgy chemicals I put on my eyelids….

  14. Hanneri 16 February 2016 / 18:52

    Oh my goodness! Urban Decay coming to South Africa is the best beauty news I have received this year. Your post has just reminded me how many of their products I have on my wish list!

  15. Jenna 16 February 2016 / 19:32

    This made my day! I’m beyond excited!

  16. Lily 16 February 2016 / 20:31

    Wohoooo! So happy for all of you guys! Everyone is going to be hooked! UD is one of my favorite brands!
    xo, Lily

  17. Talitha ❤ 16 February 2016 / 20:42


    Hyperventilating here!!!!!!!!!!!!!!!

  18. Yvonne 16 February 2016 / 20:43

    Love that you’re always first to let your readers know about these kinds of things!

    Your blog is awesome!

  19. Jackie Heijmans 16 February 2016 / 20:44

    Al wat ek se is yoh yoh yoh ….. :)))))))))))))))))))))))))))))))

  20. Kaleigh Lorusso 16 February 2016 / 20:46

    I’m actually scared for when May arrives because I know it’s going to be a bread & water type month.. Id much rather spend all my money on urban decay products.

    This is a dream come true!

    Thank you Luzanne

  21. Rozanne 16 February 2016 / 20:47


  22. Cassarica Nadas 16 February 2016 / 20:51

    I screamed when I saw this post!!! I’ve been wanting to buy the naked pallette for such a long time but you know it costs an arm and a leg getting it from a middle man. This makes me happy! Now all I need to do is plan for May!!!

  23. Kerri Cunningham 16 February 2016 / 20:58

    Yay yay yay yay yay yay!!! Cannot wait! love that you always keep us in the loop Xx

  24. Lola Ashley 16 February 2016 / 21:17

    WONDERFUL NEWS! I highly recommend UD palettes! I am lucky enough to own all 4 shown including the Naked Basics! I lived abroad until last year November and I am slowly but surely needing to restock on the UD Naked Skin – it’s amazing! Us South African ladies are going to love this brand! Bit worried about my bank balance though…

  25. Una 16 February 2016 / 22:05

    Ermagerd! I’ll start saving so long

  26. Kelebogile 16 February 2016 / 22:16

    Cant wait to get my hands on the Naked Smoky palette!

    Thanks for delivering this great news, L

  27. Tiffany 16 February 2016 / 23:06

    Whoop! Whoop! Can’t wait for May to arrive!!! My husband is going to freak when he sees how much I’ll be buying from the Urban Decay store. LOL

  28. Wendy H 16 February 2016 / 23:45

    I need a Naked palette in my life stat!

  29. Megan 17 February 2016 / 00:00

    So excited! I can’t wait to get my hands on the heavy metal glitters, foundation and concealer *heart eyes*

  30. Monique 17 February 2016 / 08:24

    Life savings – Gone! Super excited, now I can repurchase all my favourites without having to ship and pay customs!

  31. Tania 17 February 2016 / 08:41

    SO EXCITED! Bought as Naked palette at the Wedding Expo last year and I did some research – and it was fake – I was so disappointed!

  32. Ingrid 17 February 2016 / 08:44

    OMG you just made my year!!!

  33. Jana 17 February 2016 / 10:18

    This is fantastic! I’m going to start saving right now! Can’t wait to get my hands on the Naked 3, Naked skin foundation and a lipstick or two. 😀

  34. Missy 17 February 2016 / 10:37

    Excited much :-)

  35. Euneen 17 February 2016 / 11:09

    Woohoo! Uiteindelik! Ek gaan basies net my hele salaris vir UD gee wanneer hulle launch en al het ek dan nie kos om te eet nie tenminste gaan my makeup goed lyk! :-)

  36. Teniele 17 February 2016 / 11:18

    I absolutely love their products no more amazon & ebay fails for me lol.

  37. Qondiswa N 17 February 2016 / 12:00

    Oh my god, this is the bestest of the best news ever!!!

  38. Ursula 17 February 2016 / 12:58

    You just legit made my day!

  39. aysh 17 February 2016 / 13:51

    So amazed! I cant wait to try out their foundation

  40. Roxanne Pillay 17 February 2016 / 13:52

    Cannot wait finally I can get my hands on the eye potions, setting spray and the naked 2 and 3.

  41. Leigh 17 February 2016 / 14:28


  42. Gisele Lapage 17 February 2016 / 16:03

    Rushed over from Instagram to find out when and where this is happening. I am beyond excited. Thanks for the info!

  43. Bianca 17 February 2016 / 23:47

    Can’t wait! I need a good setting spray for my matric farewell, since I’ll be doing my own makeup!

  44. Megan 18 February 2016 / 09:59

    This is the best news EVER!!!! So excited!

  45. Donna 21 February 2016 / 13:53

    Best news ever but will they have an online store when they launch . I’m in Cape Town and would hate to miss out for even one minute. Lol

    • Luzanne 21 February 2016 / 21:26

      There won’t be an online store when they launch, but the Jhb store is only the first store. I’m sure they will be rolling out many more stores all over South Africa soon.

  46. michelle walker 22 February 2016 / 23:53

    This is the best news I have had in a long time :) can’t wait ti get my hands on the All Nighter setting spray!!

  47. Simone Cameron 10 March 2016 / 13:05

    I love the ‘it doesn’t matter where you live’ ‘clue’……lol. I wonder if that means here in PE I will somehow be able to access it as well….he he

  48. adajeannie 11 March 2016 / 21:53

    oh the anticipation!

  49. Samantha M. 17 April 2016 / 16:55

    Simply can’t wait for UD’s arrival on our doorstep as I could previously only get my hands on a few of them through a friend who resides in the UK and had them mailed to me (shipping fee hassles no more!).

  50. Melissa 25 April 2016 / 23:21

    Completely amazed with all the make up u get and i get so excited really wish i could afford that but for nw its just the basic for me. Tx fr blog post Luzanne ☺☺☺☺

  51. Lean 24 June 2016 / 11:23

    YES YES YES! Oh, I WILL be purchasing where everyone that doesn’t live in Jhb will be purchasing! :-)

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