I am a self-confessed hair tool fiend – give me any type of hair styling tool and I’ll be all over it like Jaws on a group of swimming primary school children! I must admit, though, before this year I had never heard of Veaudry as a brand BUT I had seen their products listed on a couple of South African online stores, as well as hair salons. I was quite keen on their myStyler COLOSSAL since I’ve only ever owned straightening irons with normal sized plates. The Veaudry myStyler COLOSSAL boasts an impressive 43mm wide plate on each side.
Imagine my utter delight when Everything Hair offered to send me a Veaudry hair straightening iron for review.
In the past (and I’m referring to my late teens and early twenties) I had a bit of a love-hate relationship with straightening irons, mostly because I could only ever afford the ‘cheap’ ones. I loved the look of sleek, straight hair but my hair was always left feeling dry & almost straw-like. All that changed once I started investing in more expensive brands – remember what I said in a previous blog post about the saying: “Goedkoop is partykeer duur koop.” Uh-huh… A lot of cheap flat irons take up to 90 seconds to recover the temperature you set, so you’re actually losing heat as you straighten your hair and that also means heat won’t be evenly distributed between the two plates.
Anyway, I think flat irons have received a bad rap in the past mainly because people were not sure about the do’s and don’ts when it comes to straightening their hair. When it comes to beauty, there are few things more covetable than long, sleek, shiny, straight hair. It’s the kind of style that somehow manages to always be trendy and always look chic with everything from a beautiful LBD (little black dress) to a lazy Sunday outfit. Nobody knows this better than Michelle Stanton, the brains behind the highly successful 100% homegrown Veaudry brand of professional stylers, as well as their very own flagship salon.
In this blog post I’ll be reviewing the Veaudry myStyler COLOSSAL, plus I’ll give you a few flat iron tips and tricks.
Let me start off my saying I have become a huge fan of Veaudry as a brand, not only because I think their products are high quality, but also because they are a female-owned South African company.
The Veaudry myStyler COLOSSAL has the following features:
♥ Variable digital temperature control ranging from 130°C to 230°C and is suitable for all hair types.
♥ 43mm wide floating plates – floating plates give the hair tension but allows it to flow through, thus reducing friction.
♥ Ceramic Tourmaline plates that ensure even heat distribution. I’ve often wondered what Tourmaline plates are, here’s a short explanation: Tourmaline plates are made from a crushed mineral. The gem technology is believed to create more negative ions, giving hair a smoother texture with every use. Ions are atoms that carry either a positive or negative electrical charge & the reason why damaged hair becomes frizzy and dry is because positive ions keep the follicles open. This means moisture is constantly released from the hair cortex. Tourmaline flat irons boast a high count of negative ions, helping you cut down on follicle damage. Veaudry’s technology uses the properties of tourmaline to heat the hair from within preventing damage to the cuticle (outer) layer of your hair.
♥ Automatic safety switch-off. Thank goodness for this – am I the only one who will stress about whether I switched off my flat iron when I’m in the car & on my way to a meeting?
♥ Rapid heat-up time in seconds, and I’m not even joking! This flat iron heats up to maximum temperature (230°C) in 20 seconds – yes, I’ve timed it!
♥ 360 Degree 3 metre swivel cord – this means no annoying cord tangles that need to be untangled before each use.
♥ The ‘kit’ includes a heat resistant travel bag and Tourmaline comb.
The digital 230°C myStyler COLOSSAL is a wide plate iron that guarantees faster styling time for longer and thicker hair. I was extremely impressed with how quick and easy the process of straightening my hair was, after using the Veaudry myStyler COLOSSAL for the first time. I have medium-long hair (it reaches my bra strap at the back) and using a normal straightening iron takes me about 15 minutes to straighten my full head of hair. When using my Veaudry myStyler COLOSSAL, it takes me 5 minutes flat! No pun intended…
I can create a sleek, straight style within a couple of minutes OR I can create loose waves using the same hair tool. Have you ever tried curling your hair with a straightener? It’s life-changing! The curls last waaaaay longer (I have fine, limp hair that doesn’t like to hold a curl), so if you are short on cash, you won’t need to invest in a curling iron as well.
My hair doesn’t feel dry or damaged after I’ve used the Veaudry myStyler COLOSSAL, plus there is still a certain ‘flow’ to my hair – it’s not stick straight & lifeless. I’m not someone who straightens my hair every second day, so I can’t comment on the long term effects of using this flat iron frequently but I have been using it twice a week for the last 2 weeks and haven’t noticed a difference in the texture or state of my hair thus far. I don’t have the healthiest head of locks to start off with because I highlighted my hair for more than 10 years (my natural hair colour is brunette and I was a ‘faux’ blonde for a very long time). I’ve been a brunette for about 9 months now and my hair is slowly returning to a healthy state (my hair stylist at Gary Rom is quite happy with the progress thus far). My point is, the myStyler COLOSSAL doesn’t aggravate damaged or sensitised hair at all. When using other cheaper hair straighteners, my hair would always feel dead & dull after the first use, so the fact that my hair still feels nourished after using this styler is a major plus point in my book.
The Veaudry myStyler COLOSSAL comes with a 1 year guarantee and retails for R 1790,00 in the Everything Hair online store, selected hair salons, the Veaudry Icon Store, as well as the eBucks online store here. The black version is currently out of stock in the Everything Hair online store but the ‘Radiant Orchid’ colour is in stock for R 1690,00.
Here are some tips when it comes to using a hair straightener:
♥ Try to let your hair air-dry before going in with your flat iron – this just removes an extra step of heat damage to your hair. If you are in a hurry & really need to use that hair dryer, turn the heat down to the middle setting (not too hot, but hot enough to dry the hair).
♥ Brush through the hair before you start ironing, to remove any knots or tangles and never run your straightener over the same section more than twice. Rather move onto the next section and if you feel the previous section still needs a bit of straightening, then run over it again once the section has cooled down.
♥ Section off your hair. Don’t just randomly grab fistfuls of hair as the iron won’t be able to sufficiently straighten pieces that are too thick, and you don’t want to unnecessarily reapply heat. Divide your hair into 2 or 3 sections and clip the top sections away, this also helps you to track your progress. Sectioning off the hair will save you time, trust me.
♥ For extra volume, instead of ironing the hair straight down (parallel to your head), move your arm in a C shape as you move the flat iron down the hair, and bend the ends under.
♥ If you hear a sizzling sound or see a lot of steam…it ain’t good. Never, EVER use a flat iron on damp hair. Trying to heat style hair when it’s wet will lead to steam damage, which is like boiling the hair from the outside – eeeeek! Also, try using a fine mist heat protectant like the Paul Mitchell Hot Off The Press (instead of a heat protectant that saturates the hair with water molecules).
♥ If you have fine hair, the 190°C or 210°C settings will be more than sufficient to straighten your hair. If you have stubborn or curly locks, use the 230°C setting but as mentioned before don’t go over the same section too many times.
♥ Wait for the hair to cool down before applying your finishing product – be it a light hold hairspray or a post-styling oil.
♥ At the end of the day hair straighteners use the natural moisture content of your hair to create a new style, so make sure you replenish lost moisture by giving your hair a deep conditioning or hair treatment mask once a week.
♥ Keen on the hair chalk trend? Make hair chalk last longer on the hair by running the chalk over your strands to saturate your tips with colour, and then use your flat iron to seal in the new hue so it stays put.
♥ If you’re travelling and in a pinch, use your flat iron to de-wrinkle the hem on a dress or skirt, straighten out hard-to-reach places like a shirt collar, or to press a fabric belt or tie. Traditional irons heat between 100°C to 250°C, so the heat of the flat iron settings fall in the same range. But remember, don’t try this on delicate fabrics, like silk.
If you are still not convinced the Veaudry myStyler COLOSSAL (or any other Veaudry hair tool) is for you – maybe go check out the Veaudry Icon Store in Fourways (Johannesburg), it’s a fully equipped beauty and hair salon. The Icon Store stocks Veaudry hair stylers, LOréal Professionel, Kérastase and Redken hair care products, plus also provides education courses and demonstrations of the Veaudry range. The beauty salon offers Nimue facials, Bio Sculpture nails amongst other treatments.