About a month ago I attended the CDF media day where I was introduced to all the new launches from Bourjois, Bioderma, Noreva and Max Factor. I had my eye on 2 particular products from the Max Factor range, and was very happy to hear that they would be arriving in-store soon. I’ve read numerous rave reviews and seen various YouTube tutorial videos featuring the Max Factor Excess Shimmer Eyeshadows and the Max Factor Creme Puff Blushes. I’m happy to report the eyeshadow pots have already launched at Clicks stores nationwide, and the Creme Puff Blushes will launch a bit later this year (but more on the blushes in another blog post).
At the media day, I was able to swatch most of the Excess Shimmer Eyeshadow shades but grabbed only the ‘Bronze’ shade as it’s right up my alley. I was extremely impressed with the pigmentation of it, and had high hopes for the rest of the shades too. I left the media day with a press sample of the ‘Pearl’ shade. I decided that I would check in on Clicks every now & again to see if I could get my hands on ‘Copper’ and ‘Bronze’ too (for review purposes of course).
Finally this past weekend I saw a new Max Factor stand sporting these potted eyeshadows at my local Clicks in Centurion Mall & I immediately grabbed the ‘Copper’ and ‘Bronze’ shades.
Let’s get on with the review, shall we?
The brand spanking new Excess Shimmer Eyeshadows from Max Factor are gel-based, super blendable, shimmery potted eyeshadows that promise both lasting power and intense pigmentation. There are a total of 6 shades in the collection ranging from neutral & earthy tones to more subtle pastel tones. Take a look at this blog post if you would like to see the rest of the shades in the range.
The silicone formula contains emollients that give a silky smooth finish, not at all sticky. These have quite a bouncy mousse texture, and they are VERY soft to the touch. They in no way resemble the Maybelline Color Tattoos, Benefit Cream Eyeshadows or MAC Paint Pots – I find the aforementioned to be quite dry to the touch. They are also not as whipped as the Chanel Illusion d’Ombre offerings. I guess what I’m trying to say is that the Max Factor Excess Shimmer Eyeshadows are unlike anything I have ever used before.
The great thing about the texture is that these are likely to stay creamy and not dry out like many other cream shadows. I also really like that it’s not the kind of gel-based shadow that you need to warm up before applying to the lid. They pick up quite easily on the finger, but they’re also so soft that you might just pick up too much product. Because they are so creamy, I find they are very easy to blend with a synthetic blending brush (something like the CALA 311 blending brush, the MAC 286 or the Real Techniques Essential Crease Brush).
I’ve used the Max Factor Excess Shimmer Eyeshadows in a number of different ways:
♥ As an eyeshadow base underneath a powder eyeshadow.
♥ As a brightening, shimmery eyeshadow topper patted lightly on the centre of the lid (on top of other powder eyeshadows).
♥ As an eyeshadow (no powder eyeshadow on top), especially on those days when I need to dash out the door.
♥ As a gel liner (the Bronze shade).
Let’s take a look at some swatches:
Pearl – A pistachio-toned white, very frosty, almost like a fairy-wing green shade. It looks very pigmented and opaque in the pot, but once applied it sheers out a lot and the green undertone isn’t that noticeable. I like to layer this shade on top of other eyeshadows for a pop of shimmer. It also makes for a great inner corner highlight, but it unfortunately doesn’t do much else.
Copper – A very unique shade, in some light it looks like a white gold taupe shade, and in other light it looks like a silvery rose gold shade. It makes for a great ‘swipe-and-go’ shadow for daytime wear, and is very work-appropriate too. I’d say it has decent pigmentation, but is not as dense or pigmented as ‘Bronze’. This will also be the perfect shade for those who prefer the ‘no makeup’ makeup look – very natural, and adds just the right amount of sheen to the lids.
Bronze – A deep, luxurious warm-toned chocolate brown shade that contains golden micro shimmers. It is definitely the most pigmented and dense out of the 3 I own, and is so rich & moussey, I could EAT it! This shade has definitely crept into the corner of my heart, and I love it more than my Maybelline Color Tatto in ‘Bad To The Bronze’. This is apparently also a very good dupe for Tom Ford Cream Color For Eyes in ‘Spice’ and MAC Paint Pot in ‘Eclair’ (I own ‘Eclair’ and can vouch for that).
As you can see from the swatches above, the Excess Shimmer Eyeshadows can be very pigmented BUT you can’t just slap on a thick layer and call it a day. If you do that, you’ll experience creasing within the hour. The secret is to use very little and work up from there – build the intensity in layers. If you do wish to use these as-is without a powder eyeshadow on top to set it, I suggest you apply a good eyeshadow primer first (especially if you have oily eyelids) and maybe also set it with a makeup setting spray. I have tested all 3 shades, and must admit I do experience minor creasing after about 4 hours – it’s simply due to the nature of their texture. Some of the shades crease more than others i.e. ‘Copper’ starts to crease after 2 hours, whereas ‘Bronze’ and ‘Pearl’ only start creasing after 4 hours (this is when I’ve used NO primer, NO powder eyeshadow on top, and NO makeup setting spray).
The Max Factor Excess Shimmer Eyeshadows retail for R 129,95 each at Clicks stores nationwide.
All in all, I would definitely recommend the ‘Bronze’ and ‘Copper’ shades – both will take you from Autumn / Winter through to Spring / Summer. I’ve heard the ‘Crystal’ shade makes for a great cheekbone highlight too! If you’re crushing on these eyeshadows, I’d say pick your shades wisely (do a bit of research online before visiting the shops), because some are more pigmented and long-lasting than others.