I’ve been so into fragrances lately. It seems every single time I smell a new fragrance that is fresh and sweet (but not saccharine), it engrains itself in my mind and I can’t stop using it. As it stands, there are currently 5 fragrances that I’m rotating between throughout the week and even though some might call it an olfactory addiction, I’ll just call it LOVE. Fragrances have become one of my favourite things to dabble in: They lift my spirits, trigger meaningful memories, and boost my confidence.
I received the Love Is On fragrance in a rather large box of Revlon goodies a couple of months ago, when I first started working on the #LoveSquadSA campaign. In case you are new to the blog (or you missed this blog post), I am currently a member of the Revlon South Africa Love Squad (along with 4 other beautiful bloggers, and Bonang Matheba). During the next few months I’ll be reviewing various Revlon products (not all are sponsored), I’ll also be featuring a couple of specific Revlon makeup products in videos, plus I’ll be sharing my knowledge with South African ladies in the form of makeup tutorials on the Afternoon Express show on SABC3. I really hope you enjoy this exciting journey with me – today we’re starting with my first Revlon review as a #LoveSquadSA member.
Revlon launched its first new tagline in 10 years, back in November 2014: “Love Is On”. But what does it mean? Well, at first glance I noticed the words are essentially a reshuffling of the letters in ‘Revlon’. And when you think about it, ‘love’ is at the heart of Revlon. According to Lorenzo Delpani, chief executive of Revlon Inc., “…the ‘On’ also echoes the final two letters of amorous words like attraction, flirtation, seduction, passion, adoration, infatuation. And the ‘R’ left over after separating ‘love’ from ‘Revlon’ stands for ‘romance’…”
I think the packaging of this fragrance complements the essence of Revlon perfectly – a heart-shaped bottle.
What Revlon says about their lovely fragrance: “Love Is On features a seductive blend of masculine and feminine notes to captivate him from the moment you walk in the room. The flirtatious fragrance bouquet of sweet berry, citrus, and velvety rose intensifies with the sensual heat of ginger, cardamom, and exotic sandalwood. Rich notes of vanilla, amber and musk round out softer notes, developing into a singular, seductive aroma that excites the senses and pulls him close.”
The tagline of the Love Is On Eau De Toilette is “…loved by women, irresistible to men…” – specific notes have been blended together to create this refreshing fragrance, as these are most likely favoured by both genders. It’s bright and fruity (but not sugary sweet).
I can definitely smell notes of zesty lemon, sweet berries, fresh roses, and vanilla musk. The aroma of Italian lemon and juicy berries make this the perfect Summer fragrance, and the musky base notes give this a twist that is perfect cooler weather too. It’s the type of fragrance that will attract compliments, but not so strong that it will cause headaches. The scent is ideal for those who enjoy younger, less traditional fragrances.
It starts out with the crisp berry top notes, which quickly give way to the velvety musk notes. It stays that way for a couple of hours, and lingers gently making it perfect to wear every day.
Available at leading pharmacies (i.e. Clicks, Dis-Chem etc) and departmental stores nationwide, with a price tag of R399,00.
If you are on the lookout for a smooth, slightly fruit floral scent with a smoky twist, may I suggest Revlon Love Is On?
Disclaimer: This blog post is in sponsored collaboration with Revlon South Africa.