Love them or hate them, one thing’s for sure, the Kardashian name sparks an instant reaction. I’m not going to lie, when I first saw the Kardashian Beauty hair care range, a part of me wondered whether it was just a marketing gimmick. Is it really worth the hype? There’s no denying, the Kardashian girls have created a very well known name (and brand) for themselves, and their successes definitely outnumber their failures. They’re smart, funny, and they’re incredibly successful. And yet, I couldn’t help but feel sceptical. Don’t get me wrong, I love watching ‘Keeping Up With The Kardashians’ (it’s my guilty pleasure) but based on my own personal experience a lot of celebrity endorsed beauty products, has left me feeling disappointed in the past.
Kardashian Beauty Hair offers a range of paraben-free styling products and tools that are suitable for all hair types. Each product is formulated with Black Seed Oil, which promises to smooth, add shine, shield from damage, and increase manageability.
Three of the Kardashian Beauty Hair products were included in the Retail Box Secret Box #23, which went on sale last week. As per usual, the #RBSecretBox sold out within a few minutes – these boxes really give you great value for money, ladies. If you’re not sure what the ‘Retail Box Secret Box’ is, then take a look at this blog post – I explain everything in detail. Last week’s box retailed for R299,00 and as it turns out, the value of the box exceeded R850,00!
I’ve been testing the Kardashian Beauty Hair products that were included in the box for the past week or so, and I’ll be sharing my thoughts on each product below.
First things first, I LOVE the packaging – the sleek black and rose gold design ties in nicely with the whole Kardashian brand. There’s definitely a hint of Kardashian glamour in the packaging.
TAKE 2 DRY SHAMPOO ♥ R395,00
I have fine, limp and lifeless hair with the added bonus of oily roots. If you’re a regular reader of my blog, then you’re probably already familiar with what a dry shampoo is, and what it does. Basically, a dry shampoo absorbs excess oil and impurities at the roots that weigh the hair down, whilst reviving limp and lifeless hair. Most dry shampoos also add a bit of texture to the hair, so if you struggle with hair that sometimes feels too clean, and too silky – then I highly recommend you try a dry shampoo to give your hair a bit of grip.
It’s hard to find a dry shampoo works for all hair colours, most of them often leave a chalky white residue behind. And the tinted dry shampoos are also not always the solution because the tint transfers really easily. In the past I’ve also used dry shampoos that left my hair feeling too textured and heavy, taking away its natural bounce and movement. And last but not least, I’ve also come across a dry shampoo which actually made my hair look dirty, and that defeats the whole purpose of a dry shampoo. So, as you can see dry shampoos can sometimes have their drawbacks as well.
BUT, if you are lucky enough to find a great quality dry shampoo that ticks all the boxes for you – then I suggest you stick with it. For life.
Take 2 Dry Shampoo doesn’t have any of the above mentioned drawbacks. It is a clear, waterless mist, formulated with rejuvenating Black Seed Oil, and promises to eliminate excess oils, refresh the roots, and extend the life of your hair style. It sprays out in big, puffy clouds, so you get a good amount of product blasted out with just a couple of quick sprays. The texture is nothing like the dry shampoos we’re used to from the drugstore (Clicks and Dis-Chem), it’s extremely lightweight, 100% transparent and very effective. That means no white residue, no ashy roots, and no transfer. It also has a very pleasant light floral scent, which is a good thing because we all know hair can start to smell a bit funky after a couple of days without being washed.
Another great thing about Take 2 Dry Shampoo is that it doesn’t build up, you can spray as much of this as you like, and it will still leave your hair with great movement and bounce. Oh, and it also preserves shine at the roots, there’s none of that cloudiness or chalkiness to worry about. This dry shampoo is definitely suitable for ALL hair colours, I have relatively dark hair at the moment and I can’t see it at all.
Here’s how I like to use a dry shampoo: It’s always best to shake the can before you use it, this will ensure everything is mixed well and ready for use. I usually hold the can about 10cm away from my head and spray throughout roots and scalp, focusing on the areas that are particularly oily. I then let the dry mist sit for a couple of minutes (go brush your teeth or make coffee), and after about 3 minutes I will massage my scalp, brush through my hair, and then style my hair as per usual.
Take 2 Dry Shampoo is a great alternative to a lot of the heavy, chalky formulas that are currently on the market. But if I’m honest, it’s difficult for me to recommend a dry shampoo with a price point of R395,00. Don’t get me wrong, it’s definitely the BEST dry shampoo I have ever used, but would I repurchase this particular dry shampoo at the current price? Probably not. But that’s just me and my budget – if you can afford to spend this kind of money on a dry shampoo, then I definitely recommend it. I’ve tried other dry shampoos from other high-end luxury brands as well, and the Kardashian Beauty Hair Take 2 Dry Shampoo definitely comes out on top. It effectively eliminates excess oils and impurities that weigh hair down, and also gives a little lift to freshly washed hair.
TAKE 2 DRY CONDITIONER ♥ R395,00
Thanks to oil-absorbing dry shampoos, we’ve managed to get rid of greasy roots and limp hair. While a good dry shampoo adds texture and eliminates oil, it doesn’t do all that much for conditioning your hair with moisture. And that, my friends, is where a dry conditioner comes in.
A dry conditioner usually comes in a dry mist form, and promises to fight frizz, and add shine & moisture to dull or dry hair, leaving it soft and smooth. It’s great for second-day-hair that may have lost its lustre, but is equally good on freshly washed hair to hydrate and add shine. It’s very similar to a dry shampoo in that there’s no need for water, it usually contains essential oils to moisturise the area of your hair that generally becomes drier faster than the scalp. So, the idea is to spray it on the mids and ends of your hair, but steer clear from the roots.
Take 2 Dry Conditioner is a conditioning spray (the formula is very similar to that of Take 2 Dry Shampoo ) that contains small conditioning molecules that instantly hydrate hair. Nourishing Black Seed Oil provides additional shine and radiance for the ultimate glamorous finish (those Kardashian girls always have such healthy and glossy tresses).
How to use a dry conditioner: Shake the can well before use, and spray evenly from mid-shaft to ends of the hair. Then comb / brush through to distribute evenly and style as usual. You can use this on first- second- or third-day hair to revive moisture and shine.
Here’s the thing…I didn’t notice a huge difference when I used this product. I’ve been testing it every second day for just over a week now, and I honestly can’t say it does much for my hair. I have dry ends, and when I spray Take 2 Dry Conditioner onto my hair, I notice a very minimal difference in the frizziness and glossiness of my hair. You can definitely see there’s something on the hair, but I feel it’s a bit too heavy and so it left my hair feeling a bit greasy. I’ve used a very light hand with this product, and still I can see little sections of my hair clinging together. Basically what I’m saying is, for me, it was a bit of a disappointment because it’s not really lightweight, it doesn’t add shine to my hair, and also doesn’t fight the frizz.
This dry conditioner has received a lot of rave reviews from beauty bloggers and vloggers, so it might just be me. I do have very fine hair, so that might be why my hair didn’t respond very well to this product. I really did want to love it, because it’s such a great concept!
BLACK SEED OIL (15ml) ♥ R75,00
I’m a huge fan of hair oils, I’ve been using them ever since they became a ‘thing’ in the beauty world. I think they have a lot of benefits: They detangle the hair, they seal the hair cuticles, they can be used as heat protectants, they fight frizz, but best of all they nourish the hair. Black Seed Dry Oil is a nutrient rich hair treatment oil and styling aid that boosts the health of your hair so that it appears strong, smooth & shiny. Again, we all know how gloriously shiny the Kardashian girls’ hair is.
The Kardashian Beauty Hair Black Seed Oil has a mature floral scent, and I quite like it. It’s not overpowering but still lingers on the hair for quite some time. As I’ve already mentioned, I have fine hair and although the formula isn’t particularly lightweight, I’m happy to report it doesn’t weigh my hair down or make the strands cling together. BUT the key is to use less than a pea sized amount, which means even this travel sized bottle will last you for quite some time. I always apply a hair oil to my damp hair before I start to blow it, I find it smoothes the hair cuticle down which makes it a lot more manageable. And I will also add a tiny bit of oil as the last step in my hair styling routine, to add gloss and radiance.
This hair oil can be used as a pre- or post-styling product, and what I like about it is that it absorbs quickly, doesn’t leave any lingering residue and helps to smooth those pesky baby hairs and flyaways. I would say the consistency of this hair oil is very similar to that of the Kérastase Elixir Ultime Oils – if the Elixir Ultime Rose Millenaire (which is my favourite hair oil of all time) and the Elixir Ultime The Imperial had a baby, then this would be it.
I think people will thick, frizzy, dry, or damaged hair will absolutely love this hair oil – my damaged ends soak it up, and it leaves them feeling soft and smooth. If you have normal or fine hair, and you’re in the market for a good hair oil, then I would definitely recommend this as well, but remember: A little goes a long way.
The 90ml full size Black Seed Oil retails for R450,00 (this travel sized bottle is not for sale unfortunately) which means it’s definitely up there with the more high-end luxury brands of hair care products. Would I purchase the full size? Well, if my beloved Kérastase Ultime Rose Millenaire hair oil is ever discontinued, then the Kardashian Beauty Hair Black Seed Oil will definitely be next on my list.
So there you have my thoughts on some of the products in the Kardashian Beauty Hair product range. I definitely don’t think their products are gimmicky, and I have really enjoyed using and testing out their products. The Take 2 Dry Conditioner didn’t work out for me, but it might work amazingly well for you – we all have different hair types, budgets, and preferences. I’ve heard great things about the K-Body Volume Foam and the 3-in-1 Smooth, Curl, & Wave Styling Iron, so I’m definitely keen to try them out. If you have used any of the Kardashian Beauty Hair products, let me know in the comments section below – did you love their products?