Review – ghd Platinum Styler (Compared To ghd IV Styler)

ghd Platinum Styler Reviews

When I think about all the hair styling tools I own (and trust me, I own more than the average hair stylist I’m sure), the number 1 brand that always springs to mind first…is ghd.  If you’re been reading my blog for a while now (like close to 3 years), then you might remember my review on the ghd Pastel IV Lavender Styler back in 2014.  It was the very first ghd styling tool I ever owned (I saved up to purchase it for almost a year), and I ended up loving it so much that I bought the ghd Air Hairdryer (featured here) a few months later.

When I first started using my original ghd IV Styler 3 years ago, I wanted to make sure I got the most use out of it – so I started practicing how to also curl my hair using a flat iron.  I actually filmed a ‘How To’ video featuring my ghd Styler (check it out here) – in the video I show you an easy step-by-step how to curl your hair using a hair straightener.  Also make sure to read the accompanying blog post, because I listed additional tips & tricks for curling hair with a flat iron.  These days I can create everything from super straight hair, to tousled waves, to voluminous curls courtesy of my ghd.

A couple of months ago ghd South Africa contacted me and asked if I’d be interested in reviewing their Platinum Styler Gift Set from the limited edition Copper Luxe collection – needless to say, I was BEYOND excited.  The Platinum Styler Gift Set retails for R3199,00 and comes with a very handy silicone plate guard and a heat proof mat (inside the included heat resistant bag).  For this review, though, I’m going to focus on the Platinum Styler itself and not so much on the gift set (as the gift set is limited edition).

I’ll start this review blog post off by touching on the main differences between the original ghd IV Styler and a ghd Platinum Styler.  After that I’ll give you my thoughts on the ghd Platinum Styler – but I have a feeling it’s going to be a rather unpopular opinion.

ghd Platinum Styler Review


♥  Thanks to the tri-zone technology within the plates, the Platinum Styler is designed to reduce hair breakage and increase shine.   The 3 sensors within each plate retain heat consistently as the plates run through each strand of hair, so technically speaking you won’t have to reapply heat to the same section over and over again (less damage).  The original ghd IV Styler does not have this technology built into the plates.

♥  The ghd Platinum Styler has a wishbone hinge compared to the original IV Styler (which has a normal V-shape), which supposedly ensures better styling precision.

♥  Both Stylers heat up to the optimum temperature of 185 degrees Celsius to give sleek and smooth strands, with minimal damage.

♥  The ghd Platinum heats up a little bit faster than the original IV Styler, but no more than 10 seconds.  The sound the ghd Platinum makes once switched on is a lot more pleasant, it almost sounds like a short melody (whereas the original IV Styler just beeps).

♥  Both Stylers have a sleep mode, this means you don’t have to worry about forgetting to switch off your ghd – it will switch off automatically after half an hour of non-use.   Have you ever left the house (in a hurry!) and wondered if you remembered to switch off your styling tool?  I have…multiple times.

♥  The Platinum Styler comes with a very handy heat resistant plate guard – travelling and storing is less of a hassle, because you don’t have to wait for the your ghd to cool down.

♥  Both Stylers have a universal voltage, making them perfect for travel.

♥  The Platinum Styler has a 2.7m swivel cord, whereas the original ghd IV Styler has a 2.8m swivel cord.  It’s not a huge difference, but I found this quite interesting nonetheless.

♥  Both the IV Styler and the Platinum Styler come with a 2-year manufacturer’s guarantee.

♥  The IV Styler retails for R1999,00 and the Platinum Styler retails for R2999,00.


Let’s chat about my hair quickly – I have wavy hair that is a tiny bit on the dry side.  When my hair air dries, it tends to be frizzy and a little bit coarse to the touch.  I also have very fine hair, but a lot of it, so it does take a while to properly style my hair.  At this point in time, my hair is actually the healthiest it has been in over 10 years (I loved being a blonde, but it was just too damaging on my hair).  It’s full from root to tip (it just frizzes out at the ends), and looks shiny without the need for styling products or finishing oils.  In saying that, though, I ALWAYS apply a thermal protectant whenever I apply heat to my hair.  I also like to finish my styling routine off with a hair oil, just to add extra glossiness.  I don’t heat style my hair every single day, as I do feel using any hair styling tool will always damage hair to a certain degree.  I like to straighten or curl my hair whenever I go out (meetings, shopping, events, friend dates, movies etc) because my hair feels softer and looks more polished – which in turn makes me feel more confident.

ghd Platinum Styler Before

Okay, so above is a photo of my natural hair after being roughly blow dried with my trusty ghd Air Hairdryer.  I didn’t use a round brush or anything like that whilst drying my hair, only my fingers.  As you can see, my hair tends to look quite frizzy / poofy (especially towards the ends).  I personally don’t like the look of my natural, unruly hair – so I need a hair straightener that can do the job, and do it quick!

ghd Platinum Styler After

And in the above photo, I have styled my hair two ways using only the ghd Platinum Styler.  One half is super straight, and the other half features shiny loose curls.  There’s no doubt about it – the results are impressive!  But is it because of the technology behind the Platinum Styler, or because of the quality of ghd as a brand?  Keep on reading!  I went through a phase last year where I legit only straightened my hair, I liked how quick & easy the whole process was.  Straightening my hair usually takes me about 5 – 10 minutes, whereas curling my hair can take up to 20 minutes (a bit less when using a flat iron).  These days I’m moving back to curling my hair again, because I love the volume it creates.  Which style do you prefer?


Let me start off my saying that I have a very special place in my heart for ghd – I love that they constantly keep up with the latest trends (their limited edition stylers are ALWAYS gorgeous), their stylers last for absolute ages, plus their customer service is top notch (they offer a return and / or repair service on all their stylers).  And to this day, I still only use my ghd IV Styler to curl my hair when I want sleek, long-lasting curls (it has something to do with the smoothness and rounded edges of the plates, no other hair straightener compares!).

BUT – do I think it’s worth spending the extra R1000 on a ghd Platinum Styler?  In my personal opinion…no.  My reasoning is as follows: Because the Platinum Styler heats up to 185 degrees Celsius (some of my other hair tools have a max temperature of 240 degrees Celsius), I feel it takes me a bit longer for me to style my hair.  Plus because the plates aren’t as hot, I have to run the iron through the same section 3 or 4 times to ensure each strand is perfectly straight.  This goes against one of the main key selling points of the Platinum Styler – the 3 sensor technology that ensures even heat distribution to reduce the amount of times you have to straighten each section.  It might be due to the design of the Styler, but I find my Platinum isn’t able to get as close to the roots of my hair as the IV Styler – so I’m often left with a couple of fly-aways around the crown of my head that I need to tame down with a bit of hair spray.

To me, I can’t see a very noticeable difference between using the original IV Styler and the luxury Platinum Styler – both straighten my hair well, and both do it in the same amount of time.  In terms of curling my hair, I also find both perform the same in terms of efficiency and overall look & feel of my curls.  The plates are very smooth, and I find they glide through my hair without pulling or snagging certain strands (much like my original IV Styler).

If your hair is super fried and damaged, and you’re looking for a hair styling tool that will treat your hair with the TLC it needs – then rather get yourself an original IV Styler (as mentioned both heat up to 185 degrees Celsius).  It’s clear that ghd designed and created the Platinum Styler with the ultimate goal of providing a tool that guarantees safer styling with heat that doesn’t damage hair.  But I personally just can’t justify spending an additional R1000 on something that might look more luxurious, but at the end of the day does the same job as the ghd IV Styler.

It might be a good idea for ghd to create a Styler that has a type of temperature control, where one can decide whether you want to increase the temperature (and potentially damage your hair a bit more) to save time on any given day; or leave the temperature at the lowest setting for super fine or damaged hair.  I don’t know…just an idea!

The ghd Platinum Styler (not the gift set) retails for R2999,00 at selected hair salons, or in the ghd South Africa online store.  You will also find ghd hair tools online at Retail Box and Everything Hair.

Last Question



  1. 24 April 2017 / 20:36

    Love that this review is so honest. I have a veaudry and I always wonder if I’m missing out on not having a GHD. Mine goes to 230 degrees I think. 185 degrees on coloured girl hair would not work. Lol. But I am trying to repair my hair so I do try not to use the highest setting. ..but I like having the option.

    I can’t afford I’m glad to know the steeper price tag doesn’t necessarily mean the best product.

    What is your favourite thermal hair protector?

    • 24 April 2017 / 20:40

      PS I love the wavy/curly side.
      Pss your before hair ain’t too bad either. Oh goodNess…I’d look like Fiela se kind

      • Luzanne
        3 May 2017 / 13:32

        P.S. I also love the curled side! 😉 LOL @ Fiela Se Kind…

    • Luzanne
      3 May 2017 / 13:31

      Thank you for taking the time to read my review, Simone. 🙂 I agree, I don’t think 185 degrees Celsius will work that well on hair that is coars / super curly. I also straighten my hair on the highest setting when I use my other flat iron – I honestly just want to get the job done as soon as possible (it’s such a boring job).

      I have been using the Paul Mitchell Hot Off The Press for years and years. Each time I finish a can & order a new one online, I consider trying something new…but then I think: If it ain’t broke, don’t fix it! So I just continue to use the same product because it works so well for me, here’s a review I wrote:

      • 8 May 2017 / 15:03

        Thanks. Will check out the link. Have you tried the Moroccanoil heat spray? It’s fantastic, but I haven’t repurchased because it’s pricey….and last time I bought it, my kids threw most of it out and then once filled it with water. I swear I actually used maybe 30mls of product 🙁

      • Martie
        17 April 2018 / 12:32

        Just read this very informative blog post as I am in the market for 2 things… A good tool to curl my short hair and a flat iron. Looks like the GHD IV styler is what I am looking for as it will still work whilst I am growing out my pixie. Just a quick question Lu, you mentioned using a different flat iron that heats up to higher temperatures when wanting to straighten your hair quickly, may I ask which one that is? Or do you maybe have any suggestions on a good salon quality flat iron to invest in for this purpose? Again, thanks so much for always being honest and having your readers best interests at heart. We love you for it! xxx

  2. Odette
    24 April 2017 / 22:17

    Great and informative review, Luzanne! I always appreciate your honesty, you are one of very few bloggers in our country who always puts the needs of her readers and followers before her own. I find too many bloggers and youtubers out there give all the brands they feature positive reviews every single time and it’s just not realistic. When something sucks, I want to know about it and I want to know why I shouldn’t spend my hard earned money on it. I’ve wasted too much money in the past going on dishonest reviews from other people. I will always always always trust your judgement. 🙂

    • Luzanne
      3 May 2017 / 13:33

      Thank you for leaving such a kind & supportive comment, Odette. 🙂

  3. Kelebogile
    24 April 2017 / 22:20

    I love the curly side. 🙂

    Thanx Luzanne, your honesty is always guaranteed..dont even have to worry about it. R3000 is allot of money to spend, happy to see the normal GHD is just as good.

    • Luzanne
      3 May 2017 / 13:34

      Me too! 😉

      Exactly, I personally wouldn’t be happy spending so much money on a flat iron only to find it does the same job as my previous one. 🙁

  4. paula
    24 April 2017 / 22:33

    I have owned my current ghd for almost 7 years, it’s so good. Thank you for this honest review, glad to see I can stick with the ghd I already have at home. XO

    • Luzanne
      3 May 2017 / 13:34

      You’re most welcome, Paula. 🙂 xo

  5. Jolene Krantz
    25 April 2017 / 07:46

    Thank you so much for such an informative and honest review.
    I love reading your blog.
    I love my ghd. I have the straightener and hairdryer.
    Please could you let us know which hair protector and oil you use.

  6. Nausheen
    25 April 2017 / 08:01

    Thanks for the honest review! I still battle to curl my straight and fine hair, would love the volume!

    • Luzanne
      3 May 2017 / 13:37

      Thank you for checking out my blog post, Nausheen. 😉

  7. 25 April 2017 / 10:04

    Can we just focus on how stunning you makeup looks , thanks for honest post hun and i love both the straight and curls on you. hope you are doing a well.

    • Qondiswa N
      25 April 2017 / 12:21

      I agree lol, the makeup is on fleek 😀

      • Luzanne
        3 May 2017 / 13:38

        Thank you, Qondiswa! 😉

    • Luzanne
      3 May 2017 / 13:38

      Bwahahah!!! Thanks, Melissa! 😀

  8. Wardah
    25 April 2017 / 11:57

    I’m loving the curls, they’re so shiny! I’ve always wanted to own a ghd but never knew which flat iron to choose since they have so many available. I’m thankful for you because now I’ll get the entry-level one, and save some major bucks too. If they work the same, then why spend the extra cash hey?

    Thanks, Luzanne. 🙂


    • Luzanne
      3 May 2017 / 13:38

      Thank you so much for leaving such a supportive comment, Wardah – I really appreciate it. 🙂 xo

  9. Qondiswa N
    25 April 2017 / 12:20

    I don’t have a ghd becuase I love my afro hair, but I still read this blog post lol 😀

    This is why you readers continue to support your blog, because your reviews are always honest. No matter if a brand sent you something or not, you put your readers first.

    There are too many bloggers who only write positive reviews all the time for free stuff, I have no respect for that.

    Love your blog 🙂


    • Luzanne
      3 May 2017 / 13:39

      Haha – thanks for the support, Qondiswa! 😉 x

  10. Jessica Verwey
    25 April 2017 / 13:20

    Love dit! Ek het ‘n ou goedkoop Babyliss een van Clicks, maar ek wil al so lank in ‘n ghd ‘invest’. 🙂 Dankie vir hierdie great resensie, Luzanne. Sodra ek genoeg gespaar het, gaan ek verseker die IV Styler kry. xx

    • Luzanne
      3 May 2017 / 13:41

      Ek het ook heeeeeeel aan die begin ‘n Babyliss een gebruik (ek dink dit was my eerste flat iron). Ek moet eerlik wees, vir my was dit beter om in ‘n ghd (of iets soortgelyk) te ‘invest’, mens kan eintlik nie die kwaliteit van ‘n ghd en ‘n Babyliss compare nie. 🙂 x

  11. Tasneem P
    25 April 2017 / 14:11

    Luv my GHD!

    P.S. I prefer the curled side. 😉

    • Luzanne
      3 May 2017 / 13:41

      Thank you for leaving a comment, Tasneem. 🙂

  12. Dionne
    25 April 2017 / 14:54

    Interesting read. My husband bought me the platinum it is my first I did think it was too expensive but it is better than the cheaper styler I have that heats up more. I wish I could change mine for the suggested one.
    I love the way your hair looks straight

    • Luzanne
      3 May 2017 / 13:43

      Hi Dionne! 🙂 If you already have the Platinum, then you’ll definitely get the same experience from it as with the ghd IV Styler. 🙂

  13. Lalannie
    25 April 2017 / 15:24

    Love your shiny curls.
    Great review!!!

    • Luzanne
      3 May 2017 / 13:43

      I’m loving curled hair at the moment! 🙂 x

  14. Yolandi Wilken
    25 April 2017 / 15:43

    I own a ghd , its the same purple one you reviewed years ago (I actually bought it straight after reading your review). I love it, I have very fine hair and it does a brilliant job of straightening everythign out. 🙂

    • Luzanne
      3 May 2017 / 13:44

      Oh yay! So happy to hear you invested in the pastel lilac ghd because of my review – it always puts a little spring in my step whenever I hear someone bought something because of me. 😉

  15. bronwyn
    25 April 2017 / 16:44

    Really enjoyed reading this blog post, and I love that you are always honest without exceptions.

    I like both the curly and the straight side, both suit you well.

    XO, Bron

    • Luzanne
      3 May 2017 / 13:45

      I’ll always be honest – whether a product was sent to me for review, or not. I could never live with myself knowing I recommended a product (whether it costs R100 or R3000) that actually doesn’t perform that well.

  16. Catherine
    25 April 2017 / 19:00

    Thank you for the honest review. I bought a Platinum Styler for both myself and my sister and we have never been so disappointed. After 3 returns of each due to manufacturing faults- we were told that it was because the Platinum was incredibly sensitive and needed to be plugged into a surge protector adaptor. I’ll never buy this specific one again. Our original GHD’s both lasted 5-6 years so I assumed paying more than a grand for updated technology would be an amazing experience. I was so wrong.

    • Luzanne
      3 May 2017 / 13:47

      Hi Catherine – I’m so sorry to hear about your experience with your ghd Platinum. 🙁 How disappointing! I have never heard that the Platinum needs to be plugged into a surge protector (heck, I don’t even know what that is!!), plus it doesn’t state that anywhere on their website.

      I’ve been using my Platinum for about a month now, and it’s still working fine (but I only straighten my hair like once a week though). I’ll definitely keep everyone updated if something happens to mine.

    • AJ
      6 December 2017 / 13:05

      I am also on my third return of the platinum. The two replacements they have sent me haven’t worked right out of the box. They just turn red and start beeping. My first one went a whole 2 months before it died. My old ghd still works perfectly well. I wish I hadn’t thrown away $250 since I just have to keep returning these. GHD won’t even send a refund because it wasn’t purchased directly from them. Personally I think they need to recall all of them.

  17. Lize-Mari
    13 August 2017 / 16:15

    For me the Platinum is a huge upgrade from my Babyliss…I received it as a gift and I have not been disappointed! I also experience the frizzy, dry and wavy hair, I therefore use a quick and easy product and the Platinum therefore does the job perfectly!

  18. Anna
    16 December 2017 / 11:14

    Thank you for an honest review. I have had my GHD III styler for 9 years now and it has never given me any trouble but I do feel it is time for an upgrade. I was toying with the idea to buy a platinum instead of the new GHD V gold, but it makes sense what you say about the design and not being able to get close enough to the routes which for me is very important.

    I really do appreciate an honest review which is so enlightening in this day and age where bloggers want to stay on the good side of retailers rather than give the honest truth which in any event then leads to dissatisfaction when a consumer buys the product based on an over inflated and sometimes false review. I will still buy GHD as I do believe in their product, but I think a VI or V will be perfectly fine 🙂

  19. Vivian Zambrano
    27 July 2018 / 21:50

    I personally love my Karmin .

  20. Elani
    19 August 2018 / 15:03

    How nice to get REAL feedback!! Thank you for a great review! After a lot of thought and wonder, I actually got a ghd platinum 2years ago…quite a big upgrade from my last fhi, but thought to be worth it…..what a dissapointment!!!!

    I had to return it twice and the surge plug was the same reason for being faulty on my side….now, it did it again and WAIT, SORRY YOUR STYLER IS OUT OF WARRANTY so you’ll have to purchase a new one…getting 20% discount, but really
    ..for that price for only 2 years…I actually gave away my fhi after receiving my ghd as I was soooooo excited to use it, but sooooo sad! Wish I could ask it back….it worked perfectly for almost 10 years…what a pity!!!

    So now after yout brilliant review I will be getting the IV styler and hoping for the best…I really do hope it meets my expectations and that I will be sending a good review next time. Thank you once again!!

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