When I think about all the hair styling tools I own (and trust me, I own more than the average hair stylist I’m sure), the number 1 brand that always springs to mind first…is ghd. If you’re been reading my blog for a while now (like close to 3 years), then you might remember my review on the ghd Pastel IV Lavender Styler back in 2014. It was the very first ghd styling tool I ever owned (I saved up to purchase it for almost a year), and I ended up loving it so much that I bought the ghd Air Hairdryer (featured here) a few months later.
When I first started using my original ghd IV Styler 3 years ago, I wanted to make sure I got the most use out of it – so I started practicing how to also curl my hair using a flat iron. I actually filmed a ‘How To’ video featuring my ghd Styler (check it out here) – in the video I show you an easy step-by-step how to curl your hair using a hair straightener. Also make sure to read the accompanying blog post, because I listed additional tips & tricks for curling hair with a flat iron. These days I can create everything from super straight hair, to tousled waves, to voluminous curls courtesy of my ghd.
A couple of months ago ghd South Africa contacted me and asked if I’d be interested in reviewing their Platinum Styler Gift Set from the limited edition Copper Luxe collection – needless to say, I was BEYOND excited. The Platinum Styler Gift Set retails for R3199,00 and comes with a very handy silicone plate guard and a heat proof mat (inside the included heat resistant bag). For this review, though, I’m going to focus on the Platinum Styler itself and not so much on the gift set (as the gift set is limited edition).
I’ll start this review blog post off by touching on the main differences between the original ghd IV Styler and a ghd Platinum Styler. After that I’ll give you my thoughts on the ghd Platinum Styler – but I have a feeling it’s going to be a rather unpopular opinion.
GHD PLATINUM STYLER VS. GHD IV STYLER:
♥ Thanks to the tri-zone technology within the plates, the Platinum Styler is designed to reduce hair breakage and increase shine. The 3 sensors within each plate retain heat consistently as the plates run through each strand of hair, so technically speaking you won’t have to reapply heat to the same section over and over again (less damage). The original ghd IV Styler does not have this technology built into the plates.
♥ The ghd Platinum Styler has a wishbone hinge compared to the original IV Styler (which has a normal V-shape), which supposedly ensures better styling precision.
♥ Both Stylers heat up to the optimum temperature of 185 degrees Celsius to give sleek and smooth strands, with minimal damage.
♥ The ghd Platinum heats up a little bit faster than the original IV Styler, but no more than 10 seconds. The sound the ghd Platinum makes once switched on is a lot more pleasant, it almost sounds like a short melody (whereas the original IV Styler just beeps).
♥ Both Stylers have a sleep mode, this means you don’t have to worry about forgetting to switch off your ghd – it will switch off automatically after half an hour of non-use. Have you ever left the house (in a hurry!) and wondered if you remembered to switch off your styling tool? I have…multiple times.
♥ The Platinum Styler comes with a very handy heat resistant plate guard – travelling and storing is less of a hassle, because you don’t have to wait for the your ghd to cool down.
♥ Both Stylers have a universal voltage, making them perfect for travel.
♥ The Platinum Styler has a 2.7m swivel cord, whereas the original ghd IV Styler has a 2.8m swivel cord. It’s not a huge difference, but I found this quite interesting nonetheless.
♥ Both the IV Styler and the Platinum Styler come with a 2-year manufacturer’s guarantee.
♥ The IV Styler retails for R1999,00 and the Platinum Styler retails for R2999,00.
BEFORE & AFTER:
Let’s chat about my hair quickly – I have wavy hair that is a tiny bit on the dry side. When my hair air dries, it tends to be frizzy and a little bit coarse to the touch. I also have very fine hair, but a lot of it, so it does take a while to properly style my hair. At this point in time, my hair is actually the healthiest it has been in over 10 years (I loved being a blonde, but it was just too damaging on my hair). It’s full from root to tip (it just frizzes out at the ends), and looks shiny without the need for styling products or finishing oils. In saying that, though, I ALWAYS apply a thermal protectant whenever I apply heat to my hair. I also like to finish my styling routine off with a hair oil, just to add extra glossiness. I don’t heat style my hair every single day, as I do feel using any hair styling tool will always damage hair to a certain degree. I like to straighten or curl my hair whenever I go out (meetings, shopping, events, friend dates, movies etc) because my hair feels softer and looks more polished – which in turn makes me feel more confident.
Okay, so above is a photo of my natural hair after being roughly blow dried with my trusty ghd Air Hairdryer. I didn’t use a round brush or anything like that whilst drying my hair, only my fingers. As you can see, my hair tends to look quite frizzy / poofy (especially towards the ends). I personally don’t like the look of my natural, unruly hair – so I need a hair straightener that can do the job, and do it quick!
And in the above photo, I have styled my hair two ways using only the ghd Platinum Styler. One half is super straight, and the other half features shiny loose curls. There’s no doubt about it – the results are impressive! But is it because of the technology behind the Platinum Styler, or because of the quality of ghd as a brand? Keep on reading! I went through a phase last year where I legit only straightened my hair, I liked how quick & easy the whole process was. Straightening my hair usually takes me about 5 – 10 minutes, whereas curling my hair can take up to 20 minutes (a bit less when using a flat iron). These days I’m moving back to curling my hair again, because I love the volume it creates. Which style do you prefer?
Let me start off my saying that I have a very special place in my heart for ghd – I love that they constantly keep up with the latest trends (their limited edition stylers are ALWAYS gorgeous), their stylers last for absolute ages, plus their customer service is top notch (they offer a return and / or repair service on all their stylers). And to this day, I still only use my ghd IV Styler to curl my hair when I want sleek, long-lasting curls (it has something to do with the smoothness and rounded edges of the plates, no other hair straightener compares!).
BUT – do I think it’s worth spending the extra R1000 on a ghd Platinum Styler? In my personal opinion…no. My reasoning is as follows: Because the Platinum Styler heats up to 185 degrees Celsius (some of my other hair tools have a max temperature of 240 degrees Celsius), I feel it takes me a bit longer for me to style my hair. Plus because the plates aren’t as hot, I have to run the iron through the same section 3 or 4 times to ensure each strand is perfectly straight. This goes against one of the main key selling points of the Platinum Styler – the 3 sensor technology that ensures even heat distribution to reduce the amount of times you have to straighten each section. It might be due to the design of the Styler, but I find my Platinum isn’t able to get as close to the roots of my hair as the IV Styler – so I’m often left with a couple of fly-aways around the crown of my head that I need to tame down with a bit of hair spray.
To me, I can’t see a very noticeable difference between using the original IV Styler and the luxury Platinum Styler – both straighten my hair well, and both do it in the same amount of time. In terms of curling my hair, I also find both perform the same in terms of efficiency and overall look & feel of my curls. The plates are very smooth, and I find they glide through my hair without pulling or snagging certain strands (much like my original IV Styler).
If your hair is super fried and damaged, and you’re looking for a hair styling tool that will treat your hair with the TLC it needs – then rather get yourself an original IV Styler (as mentioned both heat up to 185 degrees Celsius). It’s clear that ghd designed and created the Platinum Styler with the ultimate goal of providing a tool that guarantees safer styling with heat that doesn’t damage hair. But I personally just can’t justify spending an additional R1000 on something that might look more luxurious, but at the end of the day does the same job as the ghd IV Styler.
It might be a good idea for ghd to create a Styler that has a type of temperature control, where one can decide whether you want to increase the temperature (and potentially damage your hair a bit more) to save time on any given day; or leave the temperature at the lowest setting for super fine or damaged hair. I don’t know…just an idea!
The ghd Platinum Styler (not the gift set) retails for R2999,00 at selected hair salons, or in the ghd South Africa online store. You will also find ghd hair tools online at Retail Box and Everything Hair.