Every year I look forward to the new essence and CATRICE permanent range updates – mainly because they are 2 brands that are constantly launching innovative and exciting products! Plus, their products don’t break the bank either! This year I was REALLY looking forward to the essence range update because I have been swooning over all the new products I have seen featured on their Instagram account. They’ve really stepped up their game, and they’re one of those brands that like to keep up to date with the latest trends.
The new range update will filter into stores during the month of April, but I must be honest: I’m a bit disappointed. As it turns out, South Africa is unfortunately not getting the entire range update – in fact, from the looks of things…I don’t think we’re even getting half of the amount of new products they’ve launched overseas. I have no idea why this is, especially since essence is a very well known affordable brand here in SA and I think their products sell out quite fast too.
In today’s blog post I’ll be introducing you to the new products you’ll see hit the shelves soon, and I’ll be sure to film a makeup tutorial featuring all the new items as soon as I can (I’ll also rate the products in the video like I did in this makeup tutorial).
Please note: The below descriptions are not reviews of the products, they are excerpts taken from the press release I was sent. I don’t have the actual products yet, so I am unable to give you a review of a certain product right now.
Let’s take a peek at the products that will be joining the essence permanent range this year:
MY MUST HAVES PALETTE || R34,95
This 4-pan palette is waiting to be personalized – simply select your favourite eyeshadows and use the special click-mechanism to pop them in the multi-functional palette. Only the 4-pan palette will be coming to South Africa (there is also an 8-pan palette available overseas). There will be 20 eyeshadow shades available:
The empty palette will retail for R34,95 and the single eyeshadows will also retail for R34,95 each (there will be 20 single eyeshadows available in the collection). Thus a filled 4-pan palette will set you back R174,75.
Is that expensive for an essence 4-pan eyeshadow palette? I can’t decide…
ALL ABOUT TOFFEE EYESHADOW PALETTE || R89,95
This eyeshadow palette offers 8 trendy, perfectly aligned colours – from light shades to medium and dark nuances. The soft and long-lasting texture with various effects allows you to create diverse looks.
VOLUME STYLIST 18H CURL & HOLD MASCARA || R64,95
The creamy black formula with micro styling waxes provides the lashes with long-lasting volume and incredible curl.
VOLUME STYLIST 18H LASH EXTENSION MASCARA || R64,95
The diamond shape of the brush contains lengthening fibers to create long, full lashes.
LASH PRINCESS SCULPTED MASCARA || R64,95
Dramatic volume or defined lashes – the new mascara with a special tapered brush can do both and sculpts the lashes individually.
SHINE SHINE SHINE WET LOOK LIPGLOSS || R44,95 each
The smooth, supple texture of this gloss creates an extreme shine with a wet-look effect on the lips. From nude nuances to intensive colours and prism glow effects. Will be available in 10 shades, including a clear gloss (not pictured above).
CAMOUFLAGE FULL COVERAGE CONCEALER || R54,95 each
Long-lasting and highly pigmented, the liquid-creamy texture reliably covers up dark circles under the eyes and other skin irregularities. Will be available in 2 shades: ’05 Ivory’ and ’10 Nude’.
LUMINOUS MATT BRONZING POWDER || R64,95
The matte bronzing texture with a silky-shimmering core creates a subtle, sun-kissed look. Will be available in 1 shade: ’01 Sunshine’.
INSTANT MATT MAKE-UP SETTING SPRAY || R64,95
This light, transparent spray is enriched with a natural complex of active ingredients that mattifies the skin, sets makeup in place and extends wear time.
COLOUR BOOST HIGH PIGMENT NAIL PAINT || R39,95 each
The highly pigmented nail polishes in trendy pastel and intensive colours ensure Summery nail styles. The shiny formula is full coverage and offers a smooth finish with just 1 application. Will be available in 7 shades.
GLOW & CARE LUMINOUS NAIL POLISH || R39,95 each
This new nail polish range strengthens and protects the nails, whilst creating a soft glow with light shimmer effects. The formula contains Kukui oil to moisturise and strengthen the nails. Will be available in 4 shades.
I decided to also include some of the new products that are unfortunately NOT coming to South Africa (above). I wish essence would consider bringing them to our shores – perhaps we can convince them? If there’s a specific product that tickles your fancy, maybe send them a tweet or post to their Facebook page. I personally was REALLY looking forward to the ‘Waterkiss Glossy Lip colours’, the ‘Cushion Eyeliner’ (a dupe for this Stila one perhaps?), the ‘Strobing Highlighter’, the ‘BLUSHplay Sculpting Blush Palette’, the ‘hi’lighting Eyeshadow Mousse’, the ‘Strobing Highlighter Sticks’, and the ‘Camouflage Makeup Brush’.
Perhaps they’ll arrive later this year? Who knows…. Let’s hold thumbs!
As always you will find essence makeup stands at Clicks, Dis-Chem, and selected Pick n Pay & Red Square stores. You can also purchase essence products online at Clicks, Takealot.com, Red Square, and Foschini For Beauty.
Be sure to check back in on the blog on Wednesday, as I have the new CATRICE range update to show you. As for tomorrow, I’ll have my ‘Review, Swatches & Makeup Look’ blog post for the essence ‘Lights Of Orient’ collection up for you bright and early tomorrow morning.