I don’t think I have been this excited about a new makeup collection in quite some time! If you follow me on Twitter and Instagram, then you probably already know Benefit Cosmetics South Africa whisked a couple of bloggers off to Cape Town last week to attend the launch of their new (and rather amazing) brow collection. It honestly feels like this collection was made just for me – goodness knows, my brow dilemmas are endless! I had an absolute blast at the launch and got to spend some time getting to know my fellow bloggers a bit more. The Benebabes who work at Benefit counters are SO passionate about their brand – there was singing, dancing, fun presentations and best of all: We got to take all the products for a test-drive while we were there. They introduced a total of 45 products…yes, you heard me…FORTY FIVE products to us and we were able to swatch, test and blend the products to our heart’s content. I immediately knew which products were my favourites, which ones would work for my brows (or lack thereof), and which ones might be better suited for gals who have brows that are already full & fabulous.
Let me start this blog post off by saying: If you have ANY questions on which products might be best suited for YOUR brows, leave a comment below. Let me know what your brows currently look like (sparse, full, undefined) and what you would like to achieve with your brow product(s). I’ll be happy to recommend a couple of products for you to try out.
Most of the brow products in the collection are available in 6 shades ranging from light to deep (almost black). Below is a guide to help you choose your perfect brow shade – for reference, I found Shade 4 was best suited for my brows (and hair colour).
Here’s what Benefit Cosmetics has to say about their new brow collection: “Benefit’s New Brow Collection of 9 easy-to- use brow products give every gal the confidence to be her own brow expert, solve her brow dilemmas and instantly transform her look. Skimpy brows, patchy brows, barely-there brows…all your brow dilemmas will instantly disappear!”
The new brow products are available in the Red Square online store RIGHT NOW until the 15th of July, and will be in-store on the 15th of August. Red Square currently has an amazing promotion running on their site: Get a FREE Benefit Brow tote bag containing 3 brow samples with an online purchase of 3 Benefit brow products.
Everything you need to know about the new Benefit brow collection is in this blog post, BUT please note, this is NOT a review of the products. This is basically just me telling you what each product can do for your brows, and how to use them. Don’t worry, though, I’ll be reviewing the products in a separate blog post soon! We received a few of the brow collection products at the launch, and I also placed an online order on Red Square last week. Be sure to check out their brow kits – you get 3 products + a brow tool at a discounted price (so much more cost effective). I included information on ALL the brow kits at the end of this blog post.
GIMME BROW VOLUMIZING EYEBROW GEL ♥ R335,00
Benefit’s cult favourite Gimme Brow tinted eyebrow gel got a makeover. It still contains the same tiny microfibers that adhere to skin & hairs, creating natural-looking fullness and definition. This award-winning brow-volumizing fiber gel is now available in a total of 3 shades, including a natural-looking medium shade. The custom, tiny tapered brush blends easily while the precision tip shapes hairs into place, and the formula is buildable, water-resistant & long-wearing.
Gimme Brow How To: Stroke the brush tip along the length of your brow to define shape, then brush through to blend & build.
PRECISELY, MY BROW EYEBROW PENCIL ♥ R335,00
This ultra-fine twist-up eyebrow pencil draws incredibly natural-looking, hair-like strokes that last up to 12 budge-proof hours. A few strokes of the rich yet blendable colour will transform brows from shapeless & undefined to filled & defined. The colour of this brow pencil is rich, the formula is waterproof, plus it features a spoolie brush on the other end. Available in 6 easy to choose shades.
Precisely, My Brow Pencil How To: Apply pencil onto brows using light, short strokes and then blend with spoolie brush.
GOOF PROOF BROW PENCIL ♥ R335,00
Presto…everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen ‘goof-proof’ tip, a spoolie brush, soft colour and a glide-on waterproof formula for easy & fast brow filling. Available in 6 easy to choose shades.
Goof Proof Brow Pencil How To: Glide pencil along brow to fill & shape, using a couple of strokes to build colour. Then blend with spoolie brush.
KA-BROW! EYEBROW CREAM-GEL COLOR ♥ R335,00
This all-in-one eyebrow cream-gel easily fills, sculpts and defines brows. Plus the built-in hard-angled brush magically converts to a full-size brush for precise control & effortless application, just flip the brush around and snap it back into cap. The brush-on rich, wearable colour is buildable from natural-looking to dramatic & bold brows. The 24-hour formula is waterproof and won’t budge, smudge or fade. Available in 6 easy to choose shades.
Ka-BROW Cream-Gel Color How To: Pull out brush from the cap, glide across cream-gel & stroke a tiny amount on brows.
HIGH BROW & HIGH BROW GLOW PENCILS ♥ R305,00 each
For an instant brow lift! These 2 chubby pencils also received a makeover – both feature a new creamy, blendable formula.
High Brow – This matte eyebrow highlighter accentuates arches for brighter, boosted and younger-looking eyes. Ideal for all skin tones, the natural-looking linen-pink pencil glides onto brow bones and blends in like a dream.
High Brow Glow – This luminous eyebrow highlighter pencil gives you an instant eye-opening WOW! A single stroke of the glowing champagne shade under arches instantly illuminates & gives a lifted look.
High Brow How To: Apply pencil under your brow following the arch, then lightly blend with your finger or eyeshadow brush.
BROWVO! CONDITIONING EYEBROW PRIMER ♥ R395,00
This nutrient-rich eyebrow primer can be worn alone or under your favourite eyebrow product, and conditions & smoothes the brows. Worn as a primer it enhances & extends the wear of other brow products. Worn overnight as a brow treatment, it conditions & works its magic while you sleep. The conditioning formula contains keratin & soy proteins known to help brows look thicker, healthier & fuller. The brow gel is clear, so it will suit all brow colours. The custom soft-touch rubberised applicator evenly coats brow hair & skin.
BROWVO! Primer How To: Click pen once & glide over brow, then repeat for other brow & let dry.
3D BROWTONES EYEBROW ENHANCER ♥ R335,00
Brows come to life with this brush-on highlighting gel. The custom mess-proof brush applies the shimmery brow gel evenly from root-to-tip to instantly enhance your natural brow colour with soft contrast. It softens the look of darker brows with subtle highlights and enhances lighter brows with depth & dimension. The formula is water-resistant and will keep your brow hairs in place for up to 12 hours. You can wear this alone or with your favourite brow pencil. The brush features a mini comb tip to fit the narrowest part of the brow, plus spiral bristles for even, mess-proof application. Available in 2 shades.
3D Browtones How To: Brush onto brow hair, building colour as desired, then use the comb tip to define and perfect.
BROW ZINGS EYEBROW SHAPING KIT ♥ R445,00
Benefit’s ultra famous pocket-size eyebrow kit is new & improved! Brow Zings’ perfectly paired eyebrow powder & wax (12-hour wear), mini slant tweezers and new dual-ended extendable applicator is everything you need to sculpt, shape and fill brows. Available in 6 shades so every gal can get amaZING brows.
Brow Zings How To: Pluck stray hairs with mini slant tweezers, then shape & define brows with soft, pigmented wax. Finish off by filling and setting your brows with the natural-shaded powder.
READY, SET, BROW! CLEAR BROW GEL ♥ R335,00
This 24-hour wear clear brow gel shapes & tames brows and sets makeup so brows don’t pull a disappearing act. The custom-molded, dual-sided wand coats hairs from root to tip and the flexible, flake-free formula is easy to apply and quick to dry. The precision tip defines the tail-end of the brow, while the longer bristles evenly coat brow hair from root to tip. The short short bristles sculpt & shape hairs in place.
Ready, Set, Brow! Gel How To: Brush through brows. Can be worn alone or to set other brow products.
BOLD & BROWTIFUL KIT ♥ R475,00 (value of +- R900,00)
On fleek everyday of the week! This BROWtiful colour kit takes brows from natural-looking to dramatic. It contains everything you need to fill, sculpt & set your brows. The kit also includes Benefit’s signature brow tips & tricks, as well as special eyebrow stencils so any gal can create an expert, personalised brow shape. Available in 3 shades.
♥ Ka-BROW! Eyebrow Cream-Gel Color (full-size)
♥ Ready, Set, BROW! (deluxe travel size)
♥ High Brow Pencil (full-size)
♥ Brow Stencils
How To: Pick either the straight or arched eyebrow shaping stencil then slide it into the holder and position along your brow. Build the drama with ‘Ka-BROW!’ and lift your look with a stroke of ‘High Brow Pencil’, then lock the look with ‘Ready, Set, BROW!’ clear brow gel.
FULL BROWS AHEAD KIT ♥ R475,00 (value of +- R850,00)
Shape your brows like a pro with this precision brow kit. It contains everything you need to step up your brow game – prime for full brows, then get precise for definition. The kit also includes Benefit’s signature brow tips & tricks, as well as a custom mapping tool to help you create the ideal brow shape for your face. Available in 3 shades.
♥ BROWVO! Conditioning Primer (deluxe travel size)
♥ Precisely, My Brow Pencil (full-size)
♥ High Brow Pencil (full-size)
♥ Brow Mapping Tool
How To: Wear ‘BROWVO! Conditioning Primer’ alone to condition & smooth brows or apply as a primer to enhance & extend the wear of your favourite brow products. Then line it, mark it and shape it using the special brow mapping tool. Apply ‘Precisely, My Brow Pencil’ with light, hair-like strokes and blend with the spoolie brush. Then finish by applying ‘High Brow Pencil’ under the arch of the brow & blend using an eyeshadow brush. Tada!
TRUE BROWMANCE KIT ♥ R475,00 (value of +- R900,00)
Get natural-looking brow definition with this goof-proof kit. It comes fully equipped with everything you need to fill, shape & set your brows. Includes Benefit’s signature brow tips & tricks, as well as special eyebrow stencils so any gal can create an expert, personalised brow shape.
♥ Goof Proof Brow Pencil (full-size)
♥ Ready, Set, BROW! (deluxe travel size)
♥ High Brow Pencil (full-size)
♥ Eyebrow Stencils
How To: Pick a shaping stencil, slide it into the holder and position along your brow. Use ‘goof Proof Brow Pencil’ to trace along the stencil, creating the baseline for brows. Remove the stencil and fill in the rest of your brow. Lift your look with a stroke of ‘High Brow Pencil’ and seal the deal with ‘Ready, Set, BROW!’ clear brow gel to lock in your soft, natural look for 24 budge-proof hours.
BROW DEFINING & BLENDING TOOL ♥ R285,00
Get brows that WOW with this dual-ended eyebrow brush – it’s specially designed to expertly apply brow powders, creams, gels and waxes with ease. The hard-angled brush creates precise definition while the custom spoolie-brush blends seamlessly. Designed so every gal from brow beginner to brow enthusiast can brush on great brows.
BROW GROOMING TWEEZER & BRUSH ♥ R285,00
Keep strays away with Benefit’s double-duty brow tool – the slanted tweezers are coated with diamond dust to firmly grasp & pluck even the finest of hairs. Use the custom-blended bristle brush to brush brow hairs upward to see where you need to tweeze, and expertly groom brows into place.
ALL-PURPOSE PENCIL SHARPENER ♥ R75,00
Keep your pencils on point with this universal sharpener – it adjusts to fit 3 pencil sizes from standard to jumbo and sharpens brow & eye pencils to a perfect tip for precise application. This one is unfortunately already sold out online.
As mentioned earlier in this blog post, the new brow collection is already available in the Red Square online store but only until the 15th of July 2016. Thereafter the collection will only be available in-store (selected Edgars and Red Square stores) and in the Red Square online store from the 15th of August 2016 onwards.
I hope you are having an amazing Monday!
P.S. Thank you so much for all the amazing tweets, messages, and emails regarding my TV debut on Afternoon Express. I cannot tell you how grateful I am to have your support.