NEW Benefit Cosmetics Brow Collection – How To, Pricing, Shades, Stockists

New Benefit Brow Collection

I don’t think I have been this excited about a new makeup collection in quite some time!  If you follow me on Twitter and Instagram, then you probably already know Benefit Cosmetics South Africa whisked a couple of bloggers off to Cape Town last week to attend the launch of their new (and rather amazing) brow collection.  It honestly feels like this collection was made just for me – goodness knows, my brow dilemmas are endless!  I had an absolute blast at the launch and got to spend some time getting to know my fellow bloggers a bit more.  The Benebabes who work at Benefit counters are SO passionate about their brand – there was singing, dancing, fun presentations and best of all: We got to take all the products for a test-drive while we were there.  They introduced a total of 45 products…yes, you heard me…FORTY FIVE products to us and we were able to swatch, test and blend the products to our heart’s content.  I immediately knew which products were my favourites, which ones would work for my brows (or lack thereof), and which ones might be better suited for gals who have brows that are already full & fabulous.

Benefit Brow Collection South Africa

Let me start this blog post off by saying: If you have ANY questions on which products might be best suited for YOUR brows, leave a comment below.  Let me know what your brows currently look like (sparse, full, undefined) and what you would like to achieve with your brow product(s).  I’ll be happy to recommend a couple of products for you to try out.

Most of the brow products in the collection are available in 6 shades ranging from light to deep (almost black).  Below is a guide to help you choose your perfect brow shade – for reference, I found Shade 4 was best suited for my brows (and hair colour).

Benefit Brows Shade Finder

Here’s what Benefit Cosmetics has to say about their new brow collection: “Benefit’s New Brow Collection of 9 easy-to- use brow products give every gal the confidence to be her own brow expert, solve her brow dilemmas and instantly transform her look.  Skimpy brows, patchy brows, barely-there brows…all your brow dilemmas will instantly disappear!”

The new brow products are available in the Red Square online store RIGHT NOW until the 15th of July, and will be in-store on the 15th of August.  Red Square currently has an amazing promotion running on their site: Get a FREE Benefit Brow tote bag containing 3 brow samples with an online purchase of 3 Benefit brow products.

Benefit Free Gift With Purchase

Everything you need to know about the new Benefit brow collection is in this blog post, BUT please note, this is NOT a review of the products.  This is basically just me telling you what each product can do for your brows, and how to use them.  Don’t worry, though, I’ll be reviewing the products in a separate blog post soon!  We received a few of the brow collection products at the launch, and I also placed an online order on Red Square last week.  Be sure to check out their brow kits – you get 3 products + a brow tool at a discounted price (so much more cost effective).  I included information on ALL the brow kits at the end of this blog post.

Benefit Gimme Brow


Benefit’s cult favourite Gimme Brow tinted eyebrow gel got a makeover.  It still contains the same tiny microfibers that adhere to skin & hairs, creating natural-looking fullness and definition.  This award-winning brow-volumizing fiber gel is now available in a total of 3 shades, including a natural-looking medium shade. The custom, tiny tapered brush blends easily while the precision tip shapes hairs into place, and the formula is buildable, water-resistant & long-wearing.

How To - Gimme Brow

Gimme Brow How To: Stroke the brush tip along the length of your brow to define shape, then brush through to blend & build.

Benefit Precisely My Brow Pencil


This ultra-fine twist-up eyebrow pencil draws incredibly natural-looking, hair-like strokes that last up to 12 budge-proof hours.  A few strokes of the rich yet blendable colour will transform brows from shapeless & undefined to filled & defined.  The colour of this brow pencil is rich, the formula is waterproof, plus it features a spoolie brush on the other end.  Available in 6 easy to choose shades.

How To - Precisely My Brow Pencil

Precisely, My Brow Pencil How To: Apply pencil onto brows using light, short strokes and then blend with spoolie brush.

Benefit Good Proof Brow Pencil


Presto…everyone’s an expert with this super easy filling & shaping eyebrow pencil.  It features a custom, non-sharpen ‘goof-proof’ tip, a spoolie brush, soft colour and a glide-on waterproof formula for easy & fast brow filling.  Available in 6 easy to choose shades.

How To - Goof Proof Brow Pencil

Goof Proof Brow Pencil How To: Glide pencil along brow to fill & shape, using a couple of strokes to build colour.  Then blend with spoolie brush.

Benefit Ka-Brow


This all-in-one eyebrow cream-gel easily fills, sculpts and defines brows.  Plus the built-in hard-angled brush magically converts to a full-size brush for precise control & effortless application, just flip the brush around and snap it back into cap.  The brush-on rich, wearable colour is buildable from natural-looking to dramatic & bold brows.  The 24-hour formula is waterproof and won’t budge, smudge or fade.  Available in 6 easy to choose shades.

How To - KaBrow

Ka-BROW Cream-Gel Color How To: Pull out brush from the cap, glide across cream-gel & stroke a tiny amount on brows.

Benefit High Brow High Brow Glow


For an instant brow lift!  These 2 chubby pencils also received a makeover – both feature a new creamy, blendable formula.

High Brow – This matte eyebrow highlighter accentuates arches for brighter, boosted and younger-looking eyes.  Ideal for all skin tones, the natural-looking linen-pink pencil glides onto brow bones and blends in like a dream.

High Brow Glow – This luminous eyebrow highlighter pencil gives you an instant eye-opening WOW!  A single stroke of the glowing champagne shade under arches instantly illuminates & gives a lifted look.

How To - High Brow

High Brow How To: Apply pencil under your brow following the arch, then lightly blend with your finger or eyeshadow brush.

Benefit Browvo Conditioning Primer


This nutrient-rich eyebrow primer can be worn alone or under your favourite eyebrow product, and conditions & smoothes the brows.  Worn as a primer it enhances & extends the wear of other brow products.  Worn overnight as a brow treatment, it conditions & works its magic while you sleep.  The conditioning formula contains keratin & soy proteins known to help brows look thicker, healthier & fuller.  The brow gel is clear, so it will suit all brow colours.  The custom soft-touch rubberised applicator evenly coats brow hair & skin.

How To - Browvo Primer

BROWVO! Primer How To: Click pen once & glide over brow, then repeat for other brow & let dry.

Benefit 3D Brow Tones


Brows come to life with this brush-on highlighting gel.  The custom mess-proof brush applies the shimmery brow gel evenly from root-to-tip to instantly enhance your natural brow colour with soft contrast.  It softens the look of darker brows with subtle highlights and enhances lighter brows with depth & dimension.  The formula is water-resistant and will keep your brow hairs in place for up to 12 hours.  You can wear this alone or with your favourite brow pencil.  The brush features a mini comb tip to fit the narrowest part of the brow, plus spiral bristles for even, mess-proof application.  Available in 2 shades.

How To - 3D Brow Tones

3D Browtones How To: Brush onto brow hair, building colour as desired, then use the comb tip to define and perfect.

Benefit Brow Zings


Benefit’s ultra famous pocket-size eyebrow kit is new & improved!  Brow Zings’ perfectly paired eyebrow powder & wax (12-hour wear), mini slant tweezers and new dual-ended extendable applicator is everything you need to sculpt, shape and fill brows.  Available in 6 shades so every gal can get amaZING brows.

How To - Brow Zings

Brow Zings How To: Pluck stray hairs with mini slant tweezers, then shape & define brows with soft, pigmented wax.  Finish off by filling and setting your brows with the natural-shaded powder.

Benefit Ready Set Brow


This 24-hour wear clear brow gel shapes & tames brows and sets makeup so brows don’t pull a disappearing act.  The custom-molded, dual-sided wand coats hairs from root to tip and the flexible, flake-free formula is easy to apply and quick to dry.  The precision tip defines the tail-end of the brow, while the longer bristles evenly coat brow hair from root to tip.  The short short bristles sculpt & shape hairs in place.

How To - Read Set Brow

Ready, Set, Brow! Gel How To: Brush through brows.  Can be worn alone or to set other brow products.

Benefit Bold & Browtiful Kit

BOLD & BROWTIFUL KIT ♥ R475,00 (value of +- R900,00)

On fleek everyday of the week!  This BROWtiful colour kit takes brows from natural-looking to dramatic. It contains everything you need to fill, sculpt & set your brows.  The kit also includes Benefit’s signature brow tips & tricks, as well as special eyebrow stencils so any gal can create an expert, personalised brow shape.  Available in 3 shades.

♥  Ka-BROW! Eyebrow Cream-Gel Color (full-size)

♥  Ready, Set, BROW! (deluxe travel size)

♥  High Brow Pencil (full-size)

♥  Brow Stencils

How To: Pick either the straight or arched eyebrow shaping stencil then slide it into the holder and position along your brow.  Build the drama with ‘Ka-BROW!’ and lift your look with a stroke of ‘High Brow Pencil’, then lock the look with ‘Ready, Set, BROW!’ clear brow gel.

Benefit Full Brows Ahead Kit

FULL BROWS AHEAD KIT R475,00 (value of +- R850,00)

Shape your brows like a pro with this precision brow kit. It contains everything you need to step up your brow game – prime for full brows, then get precise for definition. The kit also includes Benefit’s signature brow tips & tricks, as well as a custom mapping tool to help you create the ideal brow shape for your face.  Available in 3 shades.

♥  BROWVO! Conditioning Primer (deluxe travel size)

♥  Precisely, My Brow Pencil (full-size)

♥  High Brow Pencil (full-size)

♥  Brow Mapping Tool

How To: Wear ‘BROWVO! Conditioning Primer’ alone to condition & smooth brows or apply as a primer to enhance & extend the wear of your favourite brow products.  Then line it, mark it and shape it using the special brow mapping tool.  Apply ‘Precisely, My Brow Pencil’ with light, hair-like strokes and blend with the spoolie brush.  Then finish by applying ‘High Brow Pencil’ under the arch of the brow & blend using an eyeshadow brush. Tada!

Benefit True Browmance Kit

TRUE BROWMANCE KIT  R475,00 (value of +- R900,00)

Get natural-looking brow definition with this goof-proof kit.  It comes fully equipped with everything you need to fill, shape & set your brows.  Includes Benefit’s signature brow tips & tricks, as well as special eyebrow stencils so any gal can create an expert, personalised brow shape.

♥  Goof Proof Brow Pencil (full-size)

♥  Ready, Set, BROW! (deluxe travel size)

♥  High Brow Pencil (full-size)

♥  Eyebrow Stencils

How To: Pick a shaping stencil, slide it into the holder and position along your brow.  Use ‘goof Proof Brow Pencil’ to trace along the stencil, creating the baseline for brows.  Remove the stencil and fill in the rest of your brow.  Lift your look with a stroke of ‘High Brow Pencil’ and seal the deal with ‘Ready, Set, BROW!’ clear brow gel to lock in your soft, natural look for 24 budge-proof hours.

Benefit Brow Defining & Blending Tool


Get brows that WOW with this dual-ended eyebrow brush – it’s specially designed to expertly apply brow powders, creams, gels and waxes with ease.  The hard-angled brush creates precise definition while the custom spoolie-brush blends seamlessly.  Designed so every gal from brow beginner to brow enthusiast can brush on great brows.

Benefit Brow Grooming Tweezer & Brush


Keep strays away with Benefit’s double-duty brow tool – the slanted tweezers are coated with diamond dust to firmly grasp & pluck even the finest of hairs.  Use the custom-blended bristle brush to brush brow hairs upward to see where you need to tweeze, and expertly groom brows into place.

Benefit All-Purpose Sharpener


Keep your pencils on point with this universal sharpener – it adjusts to fit 3 pencil sizes from standard to jumbo and sharpens brow & eye pencils to a perfect tip for precise application.  This one is unfortunately already sold out online.

As mentioned earlier in this blog post, the new brow collection is already available in the Red Square online store but only until the 15th of July 2016.  Thereafter the collection will only be available in-store (selected Edgars and Red Square stores) and in the Red Square online store from the 15th of August 2016 onwards.

I hope you are having an amazing Monday!

P.S. Thank you so much for all the amazing tweets, messages, and emails regarding my TV debut on Afternoon Express.  I cannot tell you how grateful I am to have your support.



  1. candice 4 July 2016 / 12:43

    Their brow products looks amazing !

    • Luzanne 8 July 2016 / 10:05

      I’ve used a couple of the new products already, and I’m LOVING them! :)

  2. Una 4 July 2016 / 12:52

    Love that you included the value of the kits, as well as the size of the products ie. full size or travel size.

    You make me want to buy everything!

    My brows are much like yours, very sparse and patchy. But I don’t like to spend loads of time on them, what do you recommend?

    • Luzanne 8 July 2016 / 10:07

      Trust me, I make myself want to buy everything I feature on the blog. 😉

      I’d go with the Precisely, My Brow Pencil – that’s my current favourite product from the collection. The pencil tip is so fine, you really can mimic little brow hairs to create a natural brow, or you can apply more pressure for a bolder brow. Plus, it’s quick & easy to use.

  3. Hannah 4 July 2016 / 12:53

    Hi, Luzanne! Thank you for this very informative and helpful post.

    I have full brows, but the hairs tend to droop after a few hours. Do you recommend Gimme Brow or Ready, Set Brow?

    • Luzanne 8 July 2016 / 10:10

      You’re welcome, Hannah. 😉

      Ready, Set Brow has a bit more ‘grip’ when it comes to keeping the brow hairs in place. If you don’t need add colour or bulk up your brows, then Gimme Brow isn’t necessary. I think I prefer Ready, Set Brow because it’s a clear brow gel and prevents my brow hairs from drooping (I have the same problem, especially towards the end of my brow).

  4. Kelly 4 July 2016 / 13:00

    Wow… These are an amazing range of products dedicated to brows! I really like the stencils. The fact that they come with a curved shape and long handle will probably allow you to hold it steady and it shall be easier to fill in your brows neatly :) I have gaps in my brows which I fill in with a Maybelline eyeshadow mind you x_x but it’s been working for me because I’m always getting compliments lol. Thanks for the post as always :)

    • Luzanne 8 July 2016 / 10:13

      You are so right, the curved shape is a genius! I ordered one of the kits but I haven’t tested the stencils yet.

      I love it when you find a gem like the Maybelline eyeshadow, especially if it’s a product that isn’t intended for a specific purpose, but it works really well when used in a few different ways. 😀

  5. Kiran 4 July 2016 / 13:17

    Great post! The Goof Proof pencil and brow gel are highest on my list. I love their Gimme Brow too, the event sounds like so much fun. I would love to go to Cape Town, thanks for sharing x

    Kiran |

    • Luzanne 8 July 2016 / 10:15

      Always a pleasure, Kiran – the Goof Proof pencil is great, especially since it’s slanted and has a fine, sharp tip. I also love that the brow pencils aren’t too waxy or soft, so you can use a light hand for a natural brow or more pressure for a more intense brow look. :) xo

  6. Ursula 4 July 2016 / 14:10

    Loved this blog post!! Thanks, Luzanne

    • Luzanne 8 July 2016 / 10:15

      You’re welcome, Ursula! 😉

  7. Isabelle Perkins 4 July 2016 / 14:11

    I love Gimme Brow, but I’m happy to see they now have a medium shade as well. Will definitely invest in a few of these products soon :)

    • Luzanne 8 July 2016 / 10:16

      I hope you love your new brow additions as much as I do – happy shopping! 😀

  8. paula 4 July 2016 / 15:26

    Such a helpful post, I think I will invest in the Goof Proof Brow Pencil. It looks like it’s really easy to use.

    • Luzanne 8 July 2016 / 10:16

      It is super easy to use, I’ve used mine and I’m loving it! :)

  9. Qondiswa N 4 July 2016 / 15:40

    Eeeeeeee!!!!!!! I can’t wait to buy some of these products. Luzanne, my brows are defined but not that full. What would you recommend? I also like spending time on my brows to get them perfect, so I don’t mind a product that requires more effort. 😉

    • Luzanne 8 July 2016 / 10:18

      If you like spending time on your brows, then go for the Ka-Brow cream-gel (the one in the jar) – you can create a beautiful brow look with it.

  10. Taz 4 July 2016 / 16:05

    Looking forward to your review of the products. xo

    • Luzanne 8 July 2016 / 10:18

      Thanks for popping by the blog, Taz! 😉

  11. Yolandi Wilken 4 July 2016 / 17:35

    Oe, ek wil so graag daardie wenkbrou potlood wat soos die ABH Brow Wiz lyk kry. 😀

    • Luzanne 8 July 2016 / 10:20

      Die Precisely, My Brow potlood is SO lekker om te gebruik! So vinnig en maklik – plus dit sal letterlik vir enige wenkbrou werk (full, sparse, patchy). 😉

  12. Marlize J 4 July 2016 / 19:24

    I hope you’ll be reviewing the entire brow collection, Luzanne?

    Just love your blog!


    • Luzanne 8 July 2016 / 10:21

      I am going to try my best to get my hands on ALL the products – I think I’m only missing 2 now after placing my online order. Will get the last two, then test all the products for a while, and will then do a full review on the entire collection. :)

      Thank you for your kind words, Marlize. xo

  13. Nthombi K 4 July 2016 / 20:15

    I share your excitement, Luzanne! I cant wait to see your reviews. :)

    Please recommend a Benefit brow product for sparse brows, but I want them to look natural.

    • Luzanne 8 July 2016 / 10:23

      Either Goof Proof or Precisely, My Brow pencils (if you have areas that need filling in) or Brow Zings (if you would like to add colour and definition to almost the entire brow area). Brow Zings will give you a very natural look, but I find I still prefer brow pencils.

  14. R Fourie 4 July 2016 / 20:38

    Luzanne, ek het “permanent makeup – eyebrows en top & bottom liner) so twee jaar terug laat doen. Dit het nie veel vir my “sparse” wenkbroue gedoen nie :-(

    Ek het ook nodig om dit weer netjies in vorm te kry. Dit is net daar…. sonder definisie.

    Ek wil die Goof Proof Brow Pencil op die proef stel.

    • Luzanne 8 July 2016 / 10:26

      Agge nee! Ek sou so teleurgesteld gewees het! Ek gaan in Augustus vir Microblading (dis nogals duur, maar ek het darem gespaar), ek sien SO daarna uit om ‘nuwe’ wenkbroue te hê! Die plek waarheen ek gaan, doen ‘n amazing job – ek het al na baie van hulle ‘before’ en ‘after’ fotos gekyk.

      Die Goof Proof potlood sal baie lekker vir jou werk. 😉

  15. Daphne 5 July 2016 / 16:47

    Really want to try some of these products! I like a pencil, and think the Precisely pencil will be best for me. Thank you for including the shade selection guide, Luzanne, much appreciated. :)

    • Luzanne 8 July 2016 / 10:26

      You’re welcome, Daphne. Happy shopping! 😀

  16. Taylor 5 July 2016 / 21:48

    Please do a review on all the products, I really want to hear how they perform. I trust your reviews. X

    • Luzanne 8 July 2016 / 10:27

      I will definitely do a full review on the entire collection – I think I’m still missing 2 of the products after my online order, but will try to get my hands on them ASAP. xo

  17. Simone Cameron 6 July 2016 / 12:55

    I definitely want one of the kits and I think I’m going to go with the True Browmance kit. These all look amazing…. Can’t wait to read your reviews on the products.

    • Luzanne 8 July 2016 / 10:28

      The kits are really good value for money – I personally think a kit is the way to go. 😉

  18. Abigail 7 July 2016 / 15:11

    Omw I love this post!! I really want the Bold & Browtiful kit!!


    • Luzanne 8 July 2016 / 10:28

      Thank you for checking out my blog post, Abigail. :)

  19. Wardah da Costa 9 July 2016 / 17:01

    I want! Thanks for the post :)

  20. Sibahle 10 July 2016 / 19:55

    So many Products I love them all

Leave a Reply

Your email address will not be published. Required fields are marked *