A new film for Giorgio Armani Sì was unveiled worldwide today. This third chapter continues to offer a centre-stage role to the Australian-born actress and Sì fragrance ambassadress, Cate Blanchett. Shot by American-Iranian director Massy Tadjedin, and assisted by director of photography Darius Khondji, the film continues the story of the Sì woman: She is complex, genuine, strong, graceful, passionate and accomplished.
Watch the below 45-second film and tell me what you think? I really enjoyed watching it because it portrays the many roles we as woman fulfil. As mentioned in my previous blog post here, the story of Sì embodies women who are empowered by their age, their independence and their emotions. Strong, confident women who dare to live life to the fullest. Giorgio Armani Sì is a fragrance created for the woman who dares to say ‘Yes’ to life.
Cate Blanchett has been the face of this modern, feminine fragrance since 2013 and I think she is the perfect ambassadress. The film highlights her natural beauty, her confidence and her passion for life. She’s a wife, a mother, an actress and an activist for the following causes: Abuse, Addiction, At-Risk / Disadvantaged Youths, Children, Depression and Suicide, Environment, Family / Parent Support, Human Rights, Rape / Sexual Abuse and Substance Abuse.
So what does the Giorgio Armani Sì campaign mean to me? Saying ‘No’ is often the easier way out. When you say ‘No’ to new opportunities and new challenges, you can safely stay within your comfort zone. You don’t have to fear the possibility of being rejected or failure. So much has happened in my life these past 2 to 3 months, and I find myself facing many challenges. I guess some would call it a journey, although I wouldn’t say I willingly embarked on this journey. Sometimes change is good, even if it is an uphill battle.
These past few months have shown me that I often say ‘No’ to myself. Maybe because I have an inherent need to please everyone around me. Perhaps it’s because I always try to care for other people before myself. And it might even be because I measure my self-worth based on what other people think of me.
I think for most people this #SaySi campaign means: Saying ‘Yes’ to new opportunities. Saying ‘Yes’ to enjoying life. Saying ‘Yes’ to our dreams.
But for me, right now, it means saying ‘Yes’ to myself. I’ve come to realise that putting myself first during this stressful time in my life isn’t selfish – it’s the best thing I can do for me (and those around me). I’ve decided to spend less time with negative and limiting influences, and more time fixing what is broken inside me.
I’m also saying ‘Yes’ to being imperfect. The struggles and challenges I have faced in the past (and continue to face each day) have made me who I am today. I am proud of who I am – I am strong (although I sometimes feel weak), I am kind, I am an introvert, I am emotional, I am a perfectionist, and I am imperfect. Thinking about it now, in a way I’m saying ‘Yes’ to living an authentic life.
Here’s where I would like to hear from YOU! To celebrate the unveiling of this new and exciting Giorgio Armani Sì film, I am giving away these 3 beautiful Sì fragrances to 3 Pink Peonies blog readers. You could win yourself a Sì Eau de Parfum, or Sì Eau de Parfum Intense, or Sì Eau de Toilette.
Please read the below instructions carefully:
I will be choosing 1 winner from the comments section below, and 2 winners from Twitter and Facebook.
All the winners will be handpicked because I would love to hear YOUR #SaySi story. It can be about ANYTHING you are experiencing in your life (there are no right or wrong answers) – if you want to #SaySi to that salted caramel fudge from Woolworths because you finished studying for an exam, then go for it!
Here’s what you need to do to enter the giveaway (you can enter via all 3 options or just 1…it’s all up to you):
♥ Leave a comment below telling me what are you saying ‘Yes’ to in your life right now? Or what would you like to say ‘Yes’ to in the near future?
and / or
♥ Tweet me the following message: “@pinkpeoniesblog I #SaySi to _ _ _ _ _ _ _ _ _. “ You need to fill in the blank space with your very own message.
and / or
♥ Post the following message on my Facebook wall here: “I #SaySi to _ _ _ _ _ _ _ _ _. “ You need to fill in the blank space with your own message. Remember, it needs to be on my Facebook wall otherwise I won’t be able to see your entry.
I will send each winner 1 of the Giorgio Armani Sì fragrances, and because I love surprises I am going to keep which 1 you will receive a secret. It will almost be like you are opening a lucky packet, only it will be worth over R 1000,00! Pretty darn amazing lucky packet if you ask me…
The giveaway is open to South African residents only.
The winners will be chosen on the 18th of September 2015 & I will announce the winners in this blog post, as well as Twitter and Facebook.