La Vie Est Belle | Life Is Beautiful + GIVEAWAY

Review La Vie Est Belle L'Absolu de Parfum

Today I’ll be sharing the inside scoop on some behind the scenes footage of Lancôme’s new ‘La vie est belle’ campaign starring Hollywood actress Julia Roberts.

As mentioned in this blog post, the new TV ad for ‘La vie est belle’ was directed by one of America’s best directors – James Gray.  Academy Award-winning actress Julia Roberts joined James Gray, to create a new film portraying the beauty of life and happiness.

La Vie Est Belle Behind The Scenes

“Rare vitality and enticing gentleness” is Gray’s assessment of a lady who regularly uses her fame to help others. “The Julia you see in the city is the same as you see on screen: Divine and completely genuine.”

La Vie Est Belle Behind The Scenes

The director chose to set down his cameras in The Lot, one of Hollywood’s most iconic studios that has witnessed the birth of many a cinematic masterpiece, including ‘Guys and Dolls’ starring Marlon Brando, ‘Some Like it Hot’ starring Marilyn Monroe and ‘The Thomas Crown Affair’ starring Steve McQueen.  There, he gathered 100 technicians and 175 extras against a majestic backdrop that took more than 15 days to build and install.  Though the backdrop was in fact 3 backdrops as Gray’s vision for the new opus of ‘La vie est belle’ comprises a liberation in 3 steps.

La Vie Est Belle Behind The Scenes

Take a look at the video below for some behind the scenes footage:

Now, let’s get to the part I’m sure most of you are waiting for – the GIVEAWAY.  I managed to organise 1 x La Vie Est Belle L’Absolu de Parfum (worth R1395,00) as a prize for one lucky Pink Peonies blog reader to win.  It’s definitely my favourite La vie est belle fragrance thus far, because it is the perfect all-seasons, all-rounder fragrance.  I reviewed it in this blog post, but for the sake of the giveaway, I’m going to give you a short review of the La Vie Est Belle L’Absolu de Parfum below.

La Vie Est Belle L'Absolu de Parfum Review

La Vie Est Belle L’Absolu de Parfum is the more opulent version of the original La Vie Est Belle Eau De Parfum.  I would describe the scent as powerful and sublimely sweet.  The perfumiers at Lancôme increased the flourishing iris note, and added rose to give the fragrance a more powdery and florally sweet aspect.  And the best part?  La Vie Est Belle L’Absolu de Parfum has a whopping 33% perfume concentration!

Initially this fragrance has a very sweet scent, but don’t let that put you off if you’re usually not a fan of sweet scents, because the sweetness is replaced as the day progresses with a deeper, more mature scent.  It’s a very layered fragrance, the patchouli gives it an earthiness to balance the sweet opening notes and there is a creamy, seductive feel (vanilla) to this which makes it the perfect night time / party fragrance.  It’s long lasting, feminine and utterly luxurious.

The  La Vie Est Belle L’Absolu de Parfum bottle is very eye-catching, and features a metallic cap, metallic tulle around the neck with the carmine pink juice within.

Did you know? The bottle was originally commissioned in the 1940s by Armand Petitjean, the founder of Lancôme.  He called it ‘the crystal smile’ and the idea behind the design was that there is something a little extra that makes a woman truly beautiful, and that is being happy.  Only many years later, in 2012 with the launch of the original La vie est belle, was this special design released, with a few added modern touches.

La Vie Est Belle L'Absolu de Parfum

To enter, all you have to do is complete your chosen entries via the Rafflecopter widget below.  Simple and easy!  If you are not sure how to use the widget below, take a look at this blog post (I cover a ‘How To’ towards the end of the post).

a Rafflecopter giveaway

Please note: I’ve added another Twitter entry to the giveaway (usually I only have one tweet option) because I’ve noticed not everyone uses to Twitter button in the Rafflecopter widget to tweet the generic giveaway message that includes a link to the blog post.  So I’ve added another option for you to RETWEET my giveaway tweet (the one with the photo).  See below:

La Vie Est Belle Giveaway


♥  This giveaway is open to South African residents only.

♥  The giveaway will run until 11:59pm on Monday, 29th February 2016, with 1 winner being selected at random shortly afterwards.  I always announce the winners of my giveaways on Facebook and Twitter, so make sure you follow me on both social media platforms.

♥  If no reply has been received 7 days from the initial winner announcement, another winner will be randomly selected.

♥  Please only enter the giveaway if you plan on sticking around, unfollowers give me the sads.

♥  All entries will be checked and any false entries will be removed.

Red Square Lancome Promotion Gift

La Vie est Belle L’Absolu de Parfum is available at selected Stuttafords, Edgars, Woolworths, Foschini, Red Square and Truworths stores.  BUT Red Square is currently running an amazing ‘free gift with purchase’ promotion: You will receive a special ‘My Lancôme Gift’ with the purchase of a 50ml fragrance or a treatment, and any other product.  The exclusive gift includes a Bi-Facil Makeup Remover (30ml), a Mini Le Crayon Kohl (in 01 Noir), a Mini Hypnôse Drama Mascara, a La vie est belle Eau De Parfum (4ml), a Rénergie Multi-Lift Night Crème (15ml), and an Advanced Génifique Youth Activating Concentrate (7ml).  The promo will run until the 6th of March 2016.

A huge thank you to Lancôme South Africa for sponsoring the campaign and giveaway prize.

Happy Monday, everyone!  Hopefully this giveaway will make your Monday a little less blue…



  1. Pastelsandflorals 22 February 2016 / 15:03

    Would absolutely loveeee to have this !! Great post and congratulations on working with Lancôme !

    • Marcy 24 February 2016 / 06:39

      Would luv this much needed prize

  2. Ronnae 22 February 2016 / 15:05

    Im happy when I see others are happy, successful and reaching their goals.

  3. Pravina Walabh 22 February 2016 / 15:08

    Putting a smile on another person’s face makes me happy.

  4. Abby 22 February 2016 / 15:11

    Spraying on a beautiful powerful fragrance makes me so truly happy. It gives me that extra strength to get through the day

  5. Simone Cameron 22 February 2016 / 15:15

    My 3 kids and my husband…such a generic answer, but they really are my joy and heart and soul on this earth! I never thought I’d have the family life that I have today, that I was capable of being loved…their unconditional love…happiness, my heart <3

    Lovely giveaway. I must say, every post is so professional. The layout and pictures (yours and not yours) are stunning! You're in a league of your own :)

  6. Sabrina 22 February 2016 / 15:16

    Great giveaway. I love perfume so would love to win this perfume.

  7. Jackie K 22 February 2016 / 15:17

    My family make me happy

  8. Tracy Jacobs 22 February 2016 / 15:17

    I am happy when I have my husband and sons and their girlfriends around me, we all do things together and have a laugh. Keeping healthy also keeps me happy :) so does meeting up with friends every now and then, going out for a meal, having some animals to pet Going on a holiday now and then is good for my soul too ❤️

  9. Bianca Balutto 22 February 2016 / 15:19

    What make me happy is spending quality time with the ones I love and to see those that I love happy:) and spending time with animals :)

  10. Amanda 22 February 2016 / 15:21

    wow probably one of the most hyped perfumes of 2016 thus far , would be honored to win

  11. Sharleen 22 February 2016 / 15:27

    Been loved makes me happy and nice people make me very happy

  12. Deidre Basson 22 February 2016 / 15:27

    It makes me happy when I see strong, independent women who epitomise femininity.

  13. Cindy Smit 22 February 2016 / 15:30

    My friends make me happy … We really are a tight knit group and in our case …Water is thicker than blood :)

  14. Cindy Smit 22 February 2016 / 15:32

    My friends, they make me really happy!
    We are a small tight knit group and we all love each other dearly ( sometimes not that much haha! )
    But in our case…blood really is thicker than water :)

  15. Megan Hartwig 22 February 2016 / 15:33

    My family, they the most witty, funny, kind and caring people in this world (*okay so I may be biased!), but they are what make me so HAPPY :)

  16. Danielle 22 February 2016 / 15:37

    This is seriously the best perfume range ever :)

  17. Janneke 22 February 2016 / 15:37

    Definitely family and friends, but posts like these too 😉

  18. Nadine 22 February 2016 / 15:39

    Julia Roberts is vroulik en elegant. Ek is mal oor die ontwerp van die bottle.

  19. Shalane 22 February 2016 / 15:48

    Of all the things in this world what makes me happiest the most is seeing the smile on my son’s face. There is nothing else in this life that compares to that and seeing him happy ultimately makes me the happiest person alive!

  20. Rusha 22 February 2016 / 15:53

    Ever since a friend gave me a sample, I have been bonkers in love with this perfume.
    And ever since I manage to spill the whole sample in my handbag, I have been wanting a bottle!

  21. Akira Naamdhew 22 February 2016 / 15:55

    Such an amazing opportunity! I need to check your video out ASAP :)

  22. sonja 22 February 2016 / 15:59

    Exploring new places, meeting new people and spending quality time with loved ones makes my heart happy

  23. Lindsey 22 February 2016 / 16:02

    Life’s surprises make me happy. Friends, family, my boyfriend, chocolate…. #happiness

  24. Jenna 22 February 2016 / 16:12

    My family and friends make me happy! <3

  25. mercialeen o'connor 22 February 2016 / 16:13

    seeing my bf look at me like he did when we first met 10 years ago

  26. Michelle Baron 22 February 2016 / 16:13

    Loving people and being loved. And cheesecake :)

  27. Shana Abrahams 22 February 2016 / 16:15

    Be blessed with a life filled with an amazing husband, family and friends makes me happy <3

  28. ursula 22 February 2016 / 17:20

    happy when I’m on my bed at home and about to enjoy a cup of tea and series. =) Me time!

  29. Natalie 22 February 2016 / 17:21

    Trying new things and being outdoors.

  30. Annemie van Rooyen 22 February 2016 / 17:24

    I am happiest when its cold outside, snuggled up in a blanket with some tea and a good book!

  31. Roxanne Chutthergoon 22 February 2016 / 17:31

    Playing with my canine best friend makes me super happy :)

  32. Des 22 February 2016 / 17:53

    Would love this!

  33. Nicola Meyer 22 February 2016 / 18:11

    My family and close friends make me happy

  34. Jess 22 February 2016 / 18:29

    What makes me happy is the long hot days of summer. Seeing animals playing. Being with my friends. Having a lovely pleace to come home to. Being special to people. Having a purpose in life. So much happiness :)

  35. Nicole Jansen van Vuuren 22 February 2016 / 18:30

    My little family makes me happy ♡

  36. Sumaya Paruk 22 February 2016 / 18:43

    Wearing a beautiful scent gives me the confidence to achieve my best and not be afraid to be seen, heard and understood! ♥

  37. Talia 22 February 2016 / 18:46

    I need this in my life :'(

  38. Carolyn Augustus 22 February 2016 / 19:11

    I am happy when I can do something to change and improve someone less fortunate’s life. And I’m at my happiest when I can do it with my hubby and kids by my side.

  39. rehana seedat 22 February 2016 / 20:01

    Many things makes me happy and lights a smile on my face, Playing with the kids , feeling the sun on my face, dancing along with my buddies, spending quality time with the people I love. I could go on and on. One Thing I can always count on to make me happy even on the gloomiest of days is God’s Love. He always cares, and that brings me so much joy!

  40. Mia Haywood 22 February 2016 / 20:02

    This perfume sounds absolutely amazing! I need this in my life!

  41. Marilet 22 February 2016 / 20:33

    Seeing my friend and family happy, makes me happy.

  42. shana-lee 22 February 2016 / 21:30

    to have great friends am family makes me really happy

  43. Monique 22 February 2016 / 21:44

    Helping people makes me happy

  44. Sara Rai 22 February 2016 / 22:18

    It sounds like an amazing perfume. Bopefully its an international giveaway.

  45. Lusanda Dick 22 February 2016 / 22:28

    A weekend where I lie in, relaxing with a good book makes me HAPPY!

  46. Sasha-Lee Harvey 22 February 2016 / 22:52

    What makes me happy is the little things that make up the big things. Hugs from those you care about. Cuddles with your pets. Finding the perfect shade of lipstick 😉

  47. Kelly 22 February 2016 / 22:59

    I am happy when I’m surrounded by my beloved friends or family.

  48. Angelique 22 February 2016 / 23:06

    when my family is healthy, safe and happy, i am happy.

  49. Leanne 22 February 2016 / 23:42

    Making someone else happy , that makes me smile a lot and feel happy inside :)

  50. Claire 23 February 2016 / 05:45

    When my family is happy and content. And when I can eat carbs and drink wine guilt free 😉 oh, and naps make me abnormally happy too!

  51. Leanne 23 February 2016 / 07:44

    To make other people smile and happy is priceless for me .

  52. Matty J 23 February 2016 / 07:49

    Hello Again! Thank You very much for this awesome giveaway. (especially since its quite expensive) ill be crossing my fingers and hoping for this win! Hope you have a great day 😀

  53. Kristi 23 February 2016 / 07:49

    Seeing other people happy, smiling, and laughing; for whatever they are – is something that makes me so happy and immediately makes me smile too.

  54. Tanusta Jainarain 23 February 2016 / 09:02

    Spending time with people who make me laugh makes me happy not to mention a good cup of coffee :)

  55. Stephanie 23 February 2016 / 09:20

    Fingers crossed xx

  56. Samantha van Tonder 23 February 2016 / 09:31

    It makes me happy to see my girls wake up in the morning with a smile on their face ready to tackle the day with a song in their heart and a spring in their step

  57. Tanya 23 February 2016 / 09:51

    I just love the whole La Vie Est Belle range!

    What makes me Happy… being alive and appreciating the life I have makes me happy. Spending time with my family makes me happy- whether watching TV or going out- our time together is precious. Life is short, enjoy every moment. #LifeIsBeautiful

  58. Eleni 23 February 2016 / 10:00

    Firstly you are amazing :D… summer makes me happy just the smell and the rain (the little that we are having) and the sun… have an amazing day ♡♡

  59. Mithi 23 February 2016 / 10:00

    The Lancome La Vie est Belle fragrance sounds heavenly and with the iconic and ever- beautiful Julia Roberts as its ambassador makes it a must have on my list :) Happiness is Love is Happiness!
    thank you for a great blog post, as always

  60. LiezelTee 23 February 2016 / 10:03

    Love makes me happy!

  61. Tammy 23 February 2016 / 11:10

    Right now, spending precious time with my dad and family makes me happy.

  62. Gina 23 February 2016 / 11:13

    Love, travel, people who care, compliments, dogs, browsing cool websites, reading and champagne makes me HAPPY!

  63. Dominique Mackaiser 23 February 2016 / 11:14

    Seeing the look on my clients face when im done doing their makeup ♡

  64. Tammy-Kay 23 February 2016 / 11:16

    Sounds heavenly!

  65. Farzana 23 February 2016 / 11:39

    Great giveaway, thanks

  66. Monique 23 February 2016 / 11:47

    I have never tried a Lancome Frangrance and I would love to try this one!

  67. Liesl 23 February 2016 / 12:17

    What makes me happy? My little girl’s laughter, spending time with my family, hugging my dog and coffee!

  68. Hanneri 23 February 2016 / 12:19

    La Vie Est Belle is my current favourite perfume. I often receive compliments when I wear it. I love the La Vie Est Belle perfume ads and always feel special when I wear it.

  69. Hlelile vinkhumbo 23 February 2016 / 12:45

    Being able to wake up in the morning seeing all my family and that i am still alive..seeing everyone around me happy

  70. Kelebogile Oliphant-Khumalo 23 February 2016 / 13:23

    What really makes me happy is being content and appreciative of who I am as a woman, mother, sister and aunt. Appreciating and loving life each an every chance that I am being given.

  71. Debs 23 February 2016 / 13:57

    Thanks for always offering such wonderful prizes x

  72. Zandile Dlamini 23 February 2016 / 14:45

    Time with family makes me happy.

  73. Dawn W 23 February 2016 / 15:04

    My husband and daughter make me happy, there is nothing better than a happy family

  74. Megan R 23 February 2016 / 15:17

    The sun, the sea, the mountains, good weather, beautiful shoes, my husband, my family, good food and a lovely feminine scent makes me happy! :)

  75. Ornella MOUNTOU 23 February 2016 / 16:58

    Currently the scent of my dauhter’s hair makes me happy in the crazy way! She’s 3 now and always manage to melt mu heart

  76. ronel govender 23 February 2016 / 17:42

    One of the things that make me happy is Finding money in my pocket that i forgot about.

  77. Yolandi 23 February 2016 / 18:59

    Die feit dat ek onlangs my graad kon voltooi , sien baie uit na die hoofstuk!

  78. Aléta Bruwer 23 February 2016 / 21:41

    I am totally in love with perfume, just the way I feel after I sprayed the perfume.

  79. Nolene 23 February 2016 / 21:50

    Being blessed with my family and friends, this makes me truly happy :)

  80. Michaela 23 February 2016 / 22:15

    Laughing with old friends

  81. Arleen Marree 24 February 2016 / 09:03

    A cup of coffee and a good old catch up with my BFF makes me happy!

  82. Angela Gabell 24 February 2016 / 09:07

    Do you know what makes me happy? Feeling good about myself! Self Confidence is amazing! Accepting yourself for who you are! I wish that I could have learnt this 20 years ago!!!

  83. Ilze-mari 24 February 2016 / 10:11

    LOVE LOVE LOVE this!! Would not mind winning this giveaway!

  84. Roshan 24 February 2016 / 11:17

    My daughter, love and perfect winged eyeliner in that order makes me HAPPY HAPPY HAPPY!!

  85. Jyothi Laldas 24 February 2016 / 14:14

    To die for!!!!

  86. Katlego 24 February 2016 / 15:58

    There is just something calm and relaxing about your blog posts. Such easy reading.


  87. Katlego 24 February 2016 / 16:00

    Early morning jogs, great food and a great books are just some of the things that make me happy.


  88. dionne 24 February 2016 / 20:36

    What an interesting post and you got to interview Julia Roberts. So amazing. Would love to win the perfume too, I believe it’s an essential part of a woman’s beauty routine! Look forward to more. :-*

  89. Sandika Daya 25 February 2016 / 13:42

    What makes me happy is seeing the people I love happy :-)

  90. Cathleen Masters 25 February 2016 / 14:24

    I’m happy to be alive just the way God created me to be. Happy that I’m a woman and get to buy and use make-up and all the other girly girly things. always believing that happy girls are pretty girls.

  91. Lenci 25 February 2016 / 15:35

    Happiness is… the little and simple things in life…. Family, friends… a rainy day… a new book…. walks on the beach…

  92. Nicola 26 February 2016 / 09:18

    A little extra time in bed on a weekend morning under my warm duvet, chatting to my boyfriend over a cup of coffee while out cat sits between us gently purring. One of many little moments that make me happy

  93. Marlise 26 February 2016 / 09:32

    Seeing the people that I love Happy…

  94. Tidi Esther Child 26 February 2016 / 09:45

    I am happy when I hit the road in my trainers — I feel the world is just all okay.
    Everything is clear and beautiful and I feel so alive when every part of my body moves to the rhythm of my pounding heart beat

  95. Kate Smith 26 February 2016 / 10:22

    To be honest your post a little while ago where I felt you stood up for yourself against cyber made me happy! I hate keyboard worriers!!! x

  96. Kate Smith 26 February 2016 / 10:23

    That was meant to say cyber bullies 😉

  97. Linell 26 February 2016 / 10:55

    Inner peace….having priceless smiles and i love yous that are genuine

  98. Lauren Henderson 26 February 2016 / 10:57

    Your photos are gorge!

    My family, friends and fur babies make me happy. :)

  99. Chane van Wyk 26 February 2016 / 10:57

    My family and fur children make me happy :)
    The small things in life make the best memories!

  100. Olwethu B 26 February 2016 / 10:58

    Doing volunteer work at our local animal rehabilitation centre makes me so happy!!!!

  101. Talitha ❤ 26 February 2016 / 10:59

    Fresh flowers and my boyfriend = happiness! 😉

  102. Roslyn Kinnear 26 February 2016 / 11:12

    What makes me happy is my little family, my two gorgeous daughters and my furry friends (my 4 cats and 2 dogs) and of course my mom. I would love to win this for her for all the things she does for me. I’m happy I get to wake up each day, have a roof over my head and food to eat. It’s the simple things in life that make you happy. A friendly gesture, a smile from someone. A rainy day with a good book. There are so many blessings that we take for granted!

  103. Gabriela 26 February 2016 / 11:12

    What a stunning perfume! Would make me soooo happy to win it! I adore anything from L’ancome. Lovely post!

  104. Kelly 26 February 2016 / 11:19

    Would love to experience this fragrance! Yep, I said ‘experience’ 😀

  105. Ailsa Jean Loudon 26 February 2016 / 14:31

    My children and my grandchildren make me happy, as well as a glorious smelling perfume.

  106. Janet 26 February 2016 / 14:32

    The smell of rain on a dusty road fills me with joy and happiness….. the fragrance of freshly cut grass yummmm happy happy, the sound of children laughing and then laughing because they’re laughing….. love it, the smell of coffee first thing in the morning, happy happy happy, driving through our beautiful countryside gazing at wonder at the wildflowers and lilies who are so unaware of their splendour, happy happy, singing loudly with my children in the car to our favourite cd, the windows down and the wind blowing our hair wild…. happy happy happy!! These are some of the many things that make me happy :-)

  107. Linda LAing 26 February 2016 / 15:28

    Having my entire family in one place at the same time really makes me and my heart happy!!

  108. Sarah 26 February 2016 / 16:06

    What a lovely giveaway – I would LOVE to win this! Thanks for a great blog xx

  109. Rene Groyer 26 February 2016 / 21:49

    Fantastic advertising campaign for this fragrance and Julia Roberts is so lovely

  110. Lauren 27 February 2016 / 12:56

    Making the most of every day with those I love makes me happy… and shoes of course 😉

  111. jade 27 February 2016 / 13:24

    Having the opportunity to chill and and read all the blogs I follow on a saturday afternoon with the sun shining in my room, some sweets and wine. That’s happiness for me cos I’m relaxing :O

  112. Leanie Foot 28 February 2016 / 02:27

    The shape of this bottle looks really like the shape of happiness – the smile

  113. brenda fernandes 28 February 2016 / 18:29

    Perfume is like happiness you cannot splash some on yourself without splashing happiness on others too ..
    #LaVieEstBelle would spread happiness and confidence in me :) xxxxx

  114. Dineo Maboe 29 February 2016 / 00:27

    My bed makes me happy. Or rather, sleeping in it does!

  115. Linds 29 February 2016 / 11:53

    What makes me happy?? I had to really think….. one gets so caught up in everything that you have to do to get through each day, week and month that you kind of forget what happiness is all about. I think for me it varies all the time. Sometimes it makes me happy to spend time with my family. At other times spending time with myself is what I need and ends up making me happy without knowing it. And at times – buying a bunch of flowers, spending time with my beautiful kittie, smelling something that evokes nostalgia……these are the little things that make me happy xx

  116. Daniela Cardoso 29 February 2016 / 23:45

    life makes me happy…living it to the fullest and enjoying everything that it has to offer. Making my Mom smile, baking, reading, surfing, music, walking….everything brings me joy. Living my dream

  117. Cathy Badenhorst 29 February 2016 / 23:58

    my daughter, my family and my special friends make me happy. They are always there for me through thick and thin and I would not cope without them in my life. Little things make me happy…coffee and breakfast in bed, cuddling up with my daughter on the couch and watching movies, walks on the beach, watching a sunrise/sunset.

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