Today I’ll be sharing the inside scoop on some behind the scenes footage of Lancôme’s new ‘La vie est belle’ campaign starring Hollywood actress Julia Roberts.
As mentioned in this blog post, the new TV ad for ‘La vie est belle’ was directed by one of America’s best directors – James Gray. Academy Award-winning actress Julia Roberts joined James Gray, to create a new film portraying the beauty of life and happiness.
“Rare vitality and enticing gentleness” is Gray’s assessment of a lady who regularly uses her fame to help others. “The Julia you see in the city is the same as you see on screen: Divine and completely genuine.”
The director chose to set down his cameras in The Lot, one of Hollywood’s most iconic studios that has witnessed the birth of many a cinematic masterpiece, including ‘Guys and Dolls’ starring Marlon Brando, ‘Some Like it Hot’ starring Marilyn Monroe and ‘The Thomas Crown Affair’ starring Steve McQueen. There, he gathered 100 technicians and 175 extras against a majestic backdrop that took more than 15 days to build and install. Though the backdrop was in fact 3 backdrops as Gray’s vision for the new opus of ‘La vie est belle’ comprises a liberation in 3 steps.
Take a look at the video below for some behind the scenes footage:
Now, let’s get to the part I’m sure most of you are waiting for – the GIVEAWAY. I managed to organise 1 x La Vie Est Belle L’Absolu de Parfum (worth R1395,00) as a prize for one lucky Pink Peonies blog reader to win. It’s definitely my favourite La vie est belle fragrance thus far, because it is the perfect all-seasons, all-rounder fragrance. I reviewed it in this blog post, but for the sake of the giveaway, I’m going to give you a short review of the La Vie Est Belle L’Absolu de Parfum below.
La Vie Est Belle L’Absolu de Parfum is the more opulent version of the original La Vie Est Belle Eau De Parfum. I would describe the scent as powerful and sublimely sweet. The perfumiers at Lancôme increased the flourishing iris note, and added rose to give the fragrance a more powdery and florally sweet aspect. And the best part? La Vie Est Belle L’Absolu de Parfum has a whopping 33% perfume concentration!
Initially this fragrance has a very sweet scent, but don’t let that put you off if you’re usually not a fan of sweet scents, because the sweetness is replaced as the day progresses with a deeper, more mature scent. It’s a very layered fragrance, the patchouli gives it an earthiness to balance the sweet opening notes and there is a creamy, seductive feel (vanilla) to this which makes it the perfect night time / party fragrance. It’s long lasting, feminine and utterly luxurious.
The La Vie Est Belle L’Absolu de Parfum bottle is very eye-catching, and features a metallic cap, metallic tulle around the neck with the carmine pink juice within.
Did you know? The bottle was originally commissioned in the 1940s by Armand Petitjean, the founder of Lancôme. He called it ‘the crystal smile’ and the idea behind the design was that there is something a little extra that makes a woman truly beautiful, and that is being happy. Only many years later, in 2012 with the launch of the original La vie est belle, was this special design released, with a few added modern touches.
To enter, all you have to do is complete your chosen entries via the Rafflecopter widget below. Simple and easy! If you are not sure how to use the widget below, take a look at this blog post (I cover a ‘How To’ towards the end of the post).
Please note: I’ve added another Twitter entry to the giveaway (usually I only have one tweet option) because I’ve noticed not everyone uses to Twitter button in the Rafflecopter widget to tweet the generic giveaway message that includes a link to the blog post. So I’ve added another option for you to RETWEET my giveaway tweet (the one with the photo). See below:
♥ This giveaway is open to South African residents only.
♥ The giveaway will run until 11:59pm on Monday, 29th February 2016, with 1 winner being selected at random shortly afterwards. I always announce the winners of my giveaways on Facebook and Twitter, so make sure you follow me on both social media platforms.
♥ If no reply has been received 7 days from the initial winner announcement, another winner will be randomly selected.
♥ Please only enter the giveaway if you plan on sticking around, unfollowers give me the sads.
♥ All entries will be checked and any false entries will be removed.
La Vie est Belle L’Absolu de Parfum is available at selected Stuttafords, Edgars, Woolworths, Foschini, Red Square and Truworths stores. BUT Red Square is currently running an amazing ‘free gift with purchase’ promotion: You will receive a special ‘My Lancôme Gift’ with the purchase of a 50ml fragrance or a treatment, and any other product. The exclusive gift includes a Bi-Facil Makeup Remover (30ml), a Mini Le Crayon Kohl (in 01 Noir), a Mini Hypnôse Drama Mascara, a La vie est belle Eau De Parfum (4ml), a Rénergie Multi-Lift Night Crème (15ml), and an Advanced Génifique Youth Activating Concentrate (7ml). The promo will run until the 6th of March 2016.
A huge thank you to Lancôme South Africa for sponsoring the campaign and giveaway prize.
Happy Monday, everyone! Hopefully this giveaway will make your Monday a little less blue…