Happiness Personified With La Vie Est Belle By Lancôme

La Vie Est Belle L'Eau de Parfum Intense

This month, Lancôme reveals a new chapter in the sweet-smelling journey of La vie est belle.  Starring Julia Roberts, the beautiful short film portrays joyful femininity and happiness.  In 2012, Lancôme struck a chord with women all over the world, introducing them to the ultimate olfactory experience with delicious, exhilarating notes: La vie est belle L’Eau de Parfum.  Few fragrances have achieved such rapid, worldwide success as La vie est belle, and today it is the third top-selling women’s perfume in the world.

Julia Roberts has a million-dollar smile – it’s infectious, and it’s one of the things that makes her famous, yet relatable.  The all-American belle fronts the newest short film from Lancôme, her intelligence, generosity and sense of commitment have stood the test of time.

Lancome La Vie Est Belle

Did you know?  In French La Vie Est Belle means “Life is beautiful.”

During the next few days I’ll be giving you the inside scoop on this new and exciting chapter of La vie est belle.  I have an exclusive Q&A interview with Julia Roberts that I will be sharing soon, a little teaser of the new short film, a GIVEAWAY, plus reviews of my favourite fragrances from the iconic La vie est belle line.

First up, I have a question for you: Can happiness be captured in a bottle?

Now, for me, there are 2 ways of looking at this – There’s an iconic smile nestled within the bottle.  Do you see it?  The crystal smile contains a delightful fragrance – a blend of youth, femininity, joy and elegance.  This is personified by Julia Roberts, as she embodies the Lancôme woman with her dazzling aura and gorgeous smile.

I also like to think that happy memories can definitely be captured within a fragrance.  I’m the type of person who ties memories to smells.  My favourite happy memories are almost always triggered by scents and fragrances, which is why I like to spritz my wedding fragrance onto my pulse points whenever I’m having a particularly difficult or stressful day.

La Vie Est Belle Eau de Parfum Intense

Let’s talk about one of my favourite fragrances from the La vie est belle lineup:

La vie est belle L’Eau de Parfum Intense took me by surprise when I first had the pleasure of sniffing it.  I always thought the La vie est belle L’Absolu de Parfum (reviewed here) would be my ultimate favourite, but in the end this Intense version gave it a good run for its money.  In terms of heart notes, La Vie Est Belle L’Eau de Parfum Intense is quite similar to the original La vie est belle fragrance (launched in 2012) but as the name suggests it’s a more intense version of the original.  Top notes of bergamot, pear and orange gives Intense a zesty sparkle.  The base is a delectable mix of hazelnut and cream as opposed to the original’s vanilla, patchouli and praline blend.  Tuberose, ylang ylang, and pink pepper accords have also been added to the mix, which gives it a slightly candied and playful twist.

La Vie Est Belle L’Eau de Parfum Intense is a bit sweeter, and yet more bold and complex than the original.  The fragrance itself isn’t overbearing at all, though, and I find it lasts very well on the skin.  I am in love with the organza ribbon tied around the neck of the bottle, forming two ethereal wings on its beautiful silhouette.

To me, it’s a message of optimism in a rather cynical modern world.  And a welcomed reminder that it’s often the little things that make us happy.

La Vie est Belle Intense is available at selected Stuttafords, Edgars, Woolworths, Foschini, Red Square and Truworths.  BUT Red Square is currently running an amazing promotion: You will receive a special ‘My Lancôme Gift’ with the purchase of a 50ml fragrance or a treatment, and any other product.  The exclusive gift includes a Bi-Facil Makeup Remover (30ml), a Mini Le Crayon Kohl (in 01 Noir), a Mini Hypnôse Drama Mascara, a La vie est belle Eau De Parfum (4ml), a Rénergie Multi-Lift Night Crème (15ml), and an Advanced Génifique Youth Activating Concentrate (7ml).  The promo will run until the 6th of March 2016.

Red Square Lancome Promotion Gift

Be sure to check in on my other Lancôme La vie est belle campaign blog posts, as I’ve arranged a gorgeous La Vie Est Belle L’Absolu De Parfum as a prize for an upcoming GIVEAWAY.

I feel so honoured to have been chosen to be part of the Lancôme La vie est belle campaign.  A huge thank you to Lancôme South Africa for sponsoring this blog post, and for hosting the upcoming giveaway with me.



  1. Jana
    17 February 2016 / 11:56

    Oh! La vie est belle intense sounds like its a wonderful perfume…

    I love Julia Roberts, she is my favourite actress. 🙂

    • Luzanne
      20 February 2016 / 09:40

      She’s one of my favourite actresses too – I loved her in Notting Hill. 🙂

  2. Qondiswa N
    17 February 2016 / 11:57


    Looking forward to the giveaway, Luzanne. Thank you for always making such an effort with your blog posts and photos. Your photos are goals!!!

    • Luzanne
      20 February 2016 / 09:40

      Haha! Thank you for the wonderful compliment, Qondiswa. 😀

  3. Simone Cameron
    17 February 2016 / 12:11

    Gee whizz Luzanne, your pictures are absolutely flawless!! So stunning…straight out of a freakin top magazine! I see why other bloggers are all #bloggergoals for your pics…you do set the bar quite high.

    I’ve never tried this perfume, but the way you describe it, I think I need to head to a Lancome counter to try it. That gift is so cute…I’m such a sucker for a free gift. lol,

    • Luzanne
      20 February 2016 / 09:42

      Thanks, Simone. 🙂 I’m sure you’ll love La vie est belle Intense, Neal always comments on how nice I smell whenever I wear it.

      I’m exactly the same – I LOVE a free gift, especially when there are various mini sized products involved. 😉

  4. Genevieve Scalf
    17 February 2016 / 12:21

    Ok you have convinced me to go smell the La Vie Est Belle fragrances, I think I’ll really like them. 🙂

    • Luzanne
      20 February 2016 / 09:42

      I’m sure you’ll love it, Genevieve. 🙂

  5. Talitha ❤
    17 February 2016 / 12:57

    Julia Roberts is so pretty, I love her. Thank you for these beautiful photos, and for the upcoming giveaway. I hope I win, would love to own a fancy perfume like this. XO

    • Luzanne
      20 February 2016 / 09:43

      Me too – she looks like a really fun, loving person. 🙂

      The giveaway will be up on Monday, so make sure you pop onto the blog then. xo

  6. Ronel Marais
    17 February 2016 / 13:15

    Oeh, ek is mal oor La Vie Est Belle. Ek het die La Vie Est Belle L’Absolu De Parfum gekoop nadat jy dit review het laas jaar en ek is verlief!

    • Luzanne
      20 February 2016 / 09:44

      Ek is so bly om dit te hoor, Ronel! 🙂

  7. bethany
    17 February 2016 / 14:50

    Cant wait to see the video/film. Julia is one of my fav actors.

    • Luzanne
      20 February 2016 / 09:44

      She looks absolutely stunning in the TV ad – I will have the official ad on my blog tomorrow (Sunday). 🙂

  8. 17 February 2016 / 14:56

    Congratulations on your work with Lancôme ! Absolutely great post . Love their fragrances and I’m sure this will be absolutely fantastic !

    • Luzanne
      20 February 2016 / 09:45

      Thanks so much – I feel so honoured that they chose me to be part of the campaign. 🙂

  9. Carla B
    17 February 2016 / 15:30

    I just love how you describe things. 🙂 Favourite beauty blogger of life!

    Thank you for always enticing us with these gorgeous products and beautiful photos.

    xo, Carla

    • Luzanne
      20 February 2016 / 09:46

      Thank you for this lovely comment & compliment, Carla. I really appreciate your support – you definitely just made my day. 🙂

  10. 17 February 2016 / 15:33

    I agree with you, I also have certain scents that bring happiness to my heart. Not just perfumes, but also things like grass clippings, freshly baked bread and ripe peaches. 🙂

    • Luzanne
      20 February 2016 / 09:47

      Oooooh, I love the smell of freshly baked white bread – yum! And puppy’s breath… 😉

  11. Nousheen
    17 February 2016 / 15:50

    Super keen for that free gift with purchase, maybe my friend and I can split it if we both buy something.

    • Luzanne
      20 February 2016 / 09:47

      Great idea, Nousheen! 😀

  12. Nadine
    22 February 2016 / 15:37

    Ohhh. die bottle se design is awesome… Ek is mal oor Julia Roberts. Sy is so classy!!!

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