Dove Real Beauty Campaign {Part 2}

So hopefully you’ve complimented someone and will keep paying it forward.  I’ve been doing it, and it feels great giving words of encouragement to a friend, family member or stranger.  If you have absolutely no idea what I’m on about, take a look at this blog post here.

The Dove Campaign for Real Beauty started in 2004 where the aim of the campaign was to celebrate the natural physical beauty embodied by all women and to inspire these women to have confidence in themselves.  There has been follow-up market research campaigns throughout the years but 2013 marks the beginning of a local survey to receive feedback from South African ladies.  I was sent a frame which included a rather cute phrase, take a look below:

The perfect bum is the one you’re sitting on!

Now, I know for a fact that no one at Dove Head Office has seen my bum, and although I have been blessed with a semi-bubble bum, the meaning is deeper than that.  It means everything you were born with makes you who you are today and fits into your whole being.  Like a piece of a puzzle, everything fits together to create a one-of-a-kind work of art.  You’re probably thinking:  ‘Cheesy much, Luzanne?’  But it’s true!  We were all born with certain quirks, physical attributes and different personalities for a reason – imagine how boring life would be if we all looked and acted the same.  *snores*  Stop comparing yourself to the other women around you, focus on your unique qualities and own it!

I’m going to throw a few numbers at you – some of which you will find quite surprising, I’m sure.

In 2004 global market research found only 4% of women found themselves to be beautiful.  4%, people – how shocking is that!?

54% of women globally agree that they are their own worst beauty critic – that equates to over 672 million women worldwide!

While 80% of women see the beauty in others, agreeing that every woman has something about her that is beautiful, they are unable to recognise their own beauty.  Just think about how easy it is for a friend to compliment you on your hair or outfit, and yet how quick she is to complain about her forehead wrinkles or hooded eyelids (yes, that friend is me!).

Over 50% of women find pleasure in the process of taking care of themselves.  I most definitely fall into this category – I love taking a LUSH bath, curling my hair and putting my makeup on in the morning.  It’s my {ME}ditation time, the time I take to enhance the features I have using makeup.

53% of young girls in the US are not happy with their appearance, this number increases to 78% by the time they are 17 years old – this ties in with my previous blog post.

Real Beauty to me not only means natural beauty in some instances, but it also means confidence.  I am one of those women who feels most confident when my hair is down, and I’m wearing makeup.  For other women it might be going to the gym or cooking a delicious meal for their family.  Do what makes you feel confident, there is no right or wrong in my opinion!

Have you entered my giveaway?  Dove has been kind enough to sponsor 5 Dove Beauty hampers to 5 lucky ladies!  If you would like to enter, you can do so on this blog post.  Remember giveaway closes on the 18th of October.  Here’s a sneak preview of what you will be receiving in the mail, should you be a winner.

A very special thank you to my darling husband, Neal, who is always telling me I’m beautiful – even first thing in the morning when I’m pretty sure I look like a banshee.

And an even bigger thank you to each and every single one of you who have given me wonderful words of encouragement – it means the world to me.



  1. 17 October 2013 / 04:33

    Wow, the numbers! So crazy, yet sad, there are so many young girls struggling with body issues–anorexia, bulimia–due to low self-esteem. That is just baffling!

    I’m sure you do not look like a banshee!

  2. Zee Mohlapi
    17 October 2013 / 08:58

    The numbers make me sad, because I am 1 of those women. 🙁

    It’s true, we should start owning our appearances like Beyonce! 😉

    I have entered, I hope I am a winner!


  3. Chicara
    17 October 2013 / 09:06

    Great post. The numbers really are scary! 🙁

  4. adajeannie
    17 October 2013 / 14:11

    Great post Luzanne. Love reading your blog. Always interesting! xxxx

  5. Ronel Marais
    17 October 2013 / 14:18

    I entered! I’m holding all thumbs and toe thumbs I win… 🙂

    Ronel x

  6. Ronel Marais
    17 October 2013 / 14:19

    Btw, the stats are shocking!!

    And I didn’t think the part about the puzzle was cheesy at all. 🙂

  7. Tammy
    17 October 2013 / 14:45

    If we as women could only see our beauty- the inner and the outer.. How strong we all are-if we could just have the courage to look! 🙂

  8. Gillian
    17 October 2013 / 18:36

    The stats seem about right, really had to be confident in this day and age. As a mother of a girl I really want to stress the importance of loving yourself. Great that Dove has a campaign like this! X

  9. Carla Abrahamse
    17 October 2013 / 18:47

    These statistics are shocking sad and makes me sad to think that women in this day and age don’t consider themselves beautiful . Every scar scretch mark and flaw should be considered unique as that’s our different “stamps” that make us unique special and should let us walk with our heads held high. Dove gives me the extra confidence to wear that shorter dress as their body cream makes my body feel like silk. . Not too mention their underarm which has transformed my dark underarms to light and beautiful! Hope I win this competition. Absolutely adore DOVE xox

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