Dove Patches – The #BeautyIs Campaign {Part 1}

Dove Beauty Is Campaign

I had the most amazing opportunity to meet some of my blog readers / supporters this past weekend.  I was asked by Dove South Africa a couple of weeks ago whether I would like to take part in their #BeautyIs campaign.  I was part of the previous Dove #RealBeauty campaign a couple of months ago and I really enjoyed writing the blog posts for that, so I was very keen to be part of this campaign again.

Take a look at the video below to find out what this campaign is all about.

Dove asked a couple of bloggers to write a blog post (any type of blog post) about what the campaign means to them.  I wanted to take it a step further than that, I wanted to make it about YOU.  With the last campaign I based my blog post on what I was feeling and how I saw the campaign, but this time around I wanted your opinions.  So I posted a meetup invitation on my blog’s Facebook page and Twitter page about 3 weeks ago inviting 10 of my blog supporters (based in Gauteng) to meet with me at a venue where we would discuss a range of topics related to the campaign (almost like a focus group).  I arranged goodie bags for all the ladies who attended the meetup (Dove really spoilt us), as well as cupcakes and drinks.

I had such a wonderful time meeting these ladies – we chatted, laughed and had a blast!  The ladies were so friendly, positive and so supportive of the campaign (and each other, even though we were all practically strangers to one another), it really was a delightful afternoon.

There will be a {Part 2} blog post as well where I will talk a little bit more about what I think about this campaign but for this blog post it’s all about the ladies who attended the meetup!

Ok, so as the ladies arrived I took a photo of each of them holding a chalkboard.  I then asked each lady to answer a couple of questions relating to the campaign on a form I created (I asked the ladies to watch the video before they came to the meetup).  When all the ladies had arrived, we started chatting about the video and the message behind the video whilst nibbling on some cupcakes.  By the end of the meetup we had been chatting for almost 2 hours!

I asked the ladies what #BeautyIs to them, and here are their answers:

Liani said:  Beauty, in essence, has got nothing to do with your makeup, how you style your hair etc. – this only adds / accentuates your beauty.  A woman is beautiful once she is confident, content with her body, celebrates her flaws as uniqueness & is HAPPY.  Happy girls are the prettiest!

Gaye said:  Beauty comes from within, by that I mean it is who you are not what you are.  For others to see you as beautiful you need to remember the following:  You will feel good about yourself if you do things for others; you treat others well; you are there for others in times of need; when you are sad put a smile on your face (others see you are cheerful and will respond and therefore lift your spirits); when you are down, get up and go (be it for a walk, a bit of shopping, visit a friend or just have a cuppa at a coffee shop all by yourself); treat yourself to a bit of pampering (a luxurious bath or a blow wave at a salon); do something on your ‘to do’ list & accept who you are.  Good looks and a good figure might make you pleasing to the eye but people see you for who you are on the inside.

Vhutali said:  Beauty is knowing and believing that you are you.  A smile everytime you meet yourself in the mirror.  Beauty is definitely a state of mind.

Tana said:  Beauty is being grateful, kind and happy.  Loving, caring, sharing and enjoying life!

Camilla said:  Beauty is feeling comfortable in your own skin, taking what you were born with & amplifying it through looking after yourself, eating healthy & using great skin and hair products.

Amy said:  Beauty is what comes from within, inner confidence and how you see yourself.  It is all in the mind.

Ilona said:  Beauty is accepting yourself with all your faults and niggles.  Beauty is being happy, loved and loving your life.

Tanya said:  Beauty is unique to every individual.  Whether it’s outer beauty or inner beauty, it is something special to you.  You may not see your beauty but a friend / family / stranger will see it.  You should celebrate your beauty even on days when you feel like relaxing in a tracksuit without makeup.

Michelle said:  Beauty is your true inner beauty and self, not what is on the outside.

During our conversation a lot of very good points were made, one of which was a general consensus that beauty is confidence.  The best way to look good is through your demeanour, if you feel comfortable with what you are wearing or how you look (whether it’s wearing a full face of makeup or something a little more natural), it exerts a certain positive energy and that is what people find attractive.  You don’t necessarily have to be a happy, bubbly person in order to be attractive, but knowing who you are and being content with who you are (and what you look like), that is appealing to both men and women.

The Patch.  I asked the ladies whether they would wear a patch if it meant they would feel more beautiful.  5 out of the 9 ladies said yes, they would wear a patch but not for the reason you might think…  The ladies felt that wearing a patch would be a constant reminder to appreciate the life you have and love the body & features you were born with.  I found this very interesting, since the ladies were not really interested in wearing a patch that would chemically alter the way we see ourselves, the ladies knew that the power to FEEL BEAUTIFUL lies within ourselves.

Body Image Issues.  The ladies also felt that body image issues, that feeling of just not being good enough, all that comes from….other women.  Yes, to a certain extent magazines and the press also force an unreal image of what our role models should look like (US size 0) onto us but for the most part, the problem lies with the 1 or 2 people (frenemies) in our lives who always have something to say about our weight, hair, facial features, outfit etc.  The solution?  Distance yourself from the people who make you feel this way and surround yourself with people who love you for who you are.  There is nothing wrong with having your own best interests at heart and protecting yourself from the ‘Mean Girls’ in your life, you have to do what’s best for you and what makes you happy.  Don’t tolerate people in your life who keep chipping away at your self-worth, focus on building relationships with like-minded people who support you in every way (whether it’s the friend who always compliments you on your outfit, or the friend who supports you during a time when you have to make a difficult decision in your life).

Dove’s Previous Campaign: Dove Sketches.  You can read my blog posts on the campaign here and here, but a lot of the ladies also said that we will always be a little bit harder on ourselves, more so than the people around us.  Don’t point out your own flaws (whether you think you have a nose that is too pointy or shape-less legs) to the people around you because I can guarantee you they probably haven’t noticed it at all.

Our Own Worst Critics.  We, as women, are our own worst critics.  Don’t keep telling yourself that you are fat / ugly / too skinny, if you do feel like you need to change something about yourself, then do it, but do it for YOU.  Also, don’t be the person who is constantly pointing out negative things about a friend or family member because then you create that negative energy around you.  Just be nice.  If you don’t have anything positive to say, then don’t say anything at all – I’m not preaching here, I promise, but I really do believe that one should rather keep quiet.  If you consider someone to be your friend, then why would you want to make them feel bad about themselves anyway?  There is no reason why you need to point out that you don’t like your friend’s new haircut or that she has gained a bit of weight after her vacation because you will only be spoiling the experience / memory for her.  If she has red lipstick on her teeth, then by all means tell her, but do it in a respectful way.

A New Thought Pattern.  One of the ladies mentioned a pebble-in-your-pocket idea where you keep a pebble with you at all times for 28 days (or for how ever many days you want) and every time you have a negative thought towards yourself, you rub the pebble and try to think of something positive about yourself (physically, personality-wise, anything).  It’s something to keep you grounded, a reminder to be grateful and thankful – you are beautiful to someone because of that very ‘flaw’ you see in yourself.  I totally understand this idea will not work for everyone, but something like this is bound to change the way some ladies think about things.

Final Thoughts.  We all have things we struggle with, whether it’s physically or mentally, and I don’t think any one of us will ever be 100% happy and confident within ourselves.  It is something to aspire to, yes, and that is where the secret to beauty lies.  Beauty is confidence – being content with who you are and what you look like.  Noone is saying you need to stop wearing makeup or let your natural hair takes it’s course in order to feel confident, but do these things for YOU!  Confidence comes with age, believe me, I know…and I haven’t even reached the stage of total confidence yet.  But one can also build confidence by surrounding yourself with positive and supportive friends.

Here is a photo of all of us together as a group – hurraaaah for goodie bags!!

I have a Dove Hamper Giveaway coming to the blog tomorrow as part of my {Part 2} blog post.  There was one lady who couldn’t make it to my meetup, so I will have TWO hampers to give away to 2 lucky readers of my blog.  The hampers contain an array of Dove products & a limited edition notebook, so check back tomorrow!

I would like to say a HUGE thank you to all the ladies who took the time to come to my Dove #BeautyIs meetup – you guys are amazing!  And a BIG thank you to Dove South Africa for providing the goodie bags – the ladies loved them!



  1. Ilona Fourie
    7 May 2014 / 21:23

    Wow wow wow….. you have definitely captured the essence of of the afternoon in your blog post, I just loved ♥♡♡♥reading it! Congratulations on another excellent blog.

    • 8 May 2014 / 08:15

      I’m SO happy to hear that, Ilona! Thank you so much for taking the time out of your weekend to attend my meetup, I really appreciate it. 😀

  2. Zee Mohlapi
    7 May 2014 / 21:34

    One of your best blog posts to date, Lu!!! Wow, I freaking loved this one! I wish I could have met with you! xZeex

    • 8 May 2014 / 08:14

      Yessss!! So glad you loved the blog post, Zee – and I also wish you could have attended. 😉

  3. Caryn
    7 May 2014 / 21:56

    Such beautiful ladies who had the wonderful opportunity of attending this meet-up. Well done for arranging something like this, Luzanne! You are the first SA blogger that I know of who has done something like this (and I follow alot of SA blogs).

    Really enjoyed reading this post and those cupcakes are so pretty! Looking forward to your post tomorrow. 🙂

    • 8 May 2014 / 08:13

      They are super gorgeous, aren’t they? 🙂

      Thank you for your beautiful and encouraging words, Caryn, it is very much appreciated.

      P.S. The cupcakes were delicious too!

  4. 7 May 2014 / 22:55

    Awesome, just awesome!! I’m so glad all of you beautiful ladies had a great time!

    • 8 May 2014 / 08:12

      Aaaaah…thank you, Lily! xxx

  5. adajeannie
    7 May 2014 / 23:28

    Luzanne for President!! Such an awesome blog post, could not put the pc down…. Well done dear…. (ps i am reaching the part where i accept myself for who i am. I eat healthy (most of the time), balance my life with kids, husband, friends and sport. i am a firm believer in complementing people as much as i can and truly meaning it. People love to hear that they are accepted and that other people see the good in them and find them beautiful Once again, stunning post THANK YOU

    • 8 May 2014 / 08:12

      Bwahahahaa!!! Love it, Ada! 😀

      Thank you so much for saying that – it took me quite some time to write this blog post, so I really appreciate your kind words. x

  6. 8 May 2014 / 09:50

    Had the BEST time! Thanks so much for hosting us Lu, and thanks to Dove for the love and stunning goodie bags <3

    • 9 May 2014 / 09:03

      Huge pleasure, Cam! So glad you enjoyed it! 😀 ♥

  7. farzana
    8 May 2014 / 10:42

    Beautiful blog post, Luzanne. What an enjoyable read. x

    • 9 May 2014 / 09:02

      Thank you so much, Farzana! 🙂

  8. barbara
    8 May 2014 / 10:51

    The effort that was put into this is so apparent, Luzanne. Well done for arranging something like this…amazing!

    All the points in this post are very valid, there is no need to point out the negative to someone. I personally always try to commend someone or compliment them on a physical attribute, I believe it creates a positive bond between people.

    Looking forward to tomorrow’s blog post. 🙂

    • 9 May 2014 / 09:01

      Thank you, Barbara – and thank you so much for popping by the blog and leaving a supportive comment. ♥

  9. Jenna
    8 May 2014 / 13:35

    Wow wow wow, Luzanne! I hardly ever comment on your blog posts although I read every single one, but I just had to leave you a comment on this post.

    You have gone to so much trouble with this campaign, I so wish I could have been there but alas, I live in Cpt.

    I always make a conscious effort to compliment friends and family, I never just throw comments out there for no reason but I try to empower the people I love through my words.

    Well done!


    • 9 May 2014 / 09:00

      Ah thank you, Jenna. It would have been great to meet you!

      I’m also not one to just compliment someone in a contrived way, I think it’s very apparent when you are just complimenting people left, right and center for the sake of doing it.

      Thank you for leaving such a beautiful comment. 🙂

  10. Sibahle
    8 May 2014 / 20:56

    Wow Luzanne. It is amazing how we all define beauty differently. We are all unique and should embrace who we are. Thanks for such a great and sincere post. I’m gonna tell my friends to read this.

    • 9 May 2014 / 08:57

      I agree 100% with you, Sibahle! 🙂

      Thank you so much for your kind words, have a lovely weekend! x

  11. Jacqueline De Cruz
    1 May 2015 / 00:12

    Love this

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