A Sneak Peek… La Vie Est Belle

La Vie Est Belle

As mentioned in my ‘Happiness Personified With La Vie Est Belle By Lancôme’ blog post, Julia Roberts will once again lend her legendary smile to the brand’s newest TV ad for ‘La vie est belle’.  Today I’ll be giving you a sneak peek of the new ad, I’ve seen little snippets of the final result and I really, REALLY like it.  The flowers, the sparkles, and best of all…that beautiful smile.

Entrusted with the delicate and inspiring task of staging this new unfolding tale of happiness is one of contemporary cinema’s biggest and most daring names, director James Gray.  Enter, a new film for a now iconic fragrance in world perfumery.

For more than 20 years, Gray has lent his unique voice to American cinema, to depict the emotions and weaknesses of characters with a raw sensitivity.  From Little Odessa to The Immigrant, he has created an array of iconic female characters in a seemingly male-dominated film genre, and brought out the best in those he chose to play them through the beauty of his vision.

“This film speaks of the refusal to be confined to the small box of convenience and the need to look elsewhere to find beauty and, most importantly, a real sense of personal achievement,” the film-maker explains.  This is a wonderful declaration of love to happiness, concluding at the heart of the French capital shown by Gray from a bright new perspective against the Paris night.

Click on the video below for a teeny tiny sneak peek of the new TV ad for ‘La vie est belle’ by Lancôme.

Check back in on the blog tomorrow to see the official ‘La vie est belle’ TV ad, plus my exclusive interview with Julia Roberts, where she shares her thoughts on the latest fragrance offering from Lancôme (reviewed here).



  1. Holly Morello
    20 February 2016 / 10:52

    Excited to see the full film, it looks like it’s going to be beautiful. 🙂

    • Luzanne
      21 February 2016 / 11:43

      It is! Check back in on the blog a bit later today for the big reveal! 😉

  2. Odette
    20 February 2016 / 11:01

    Julia Roberts looks breathtakingly gorgeous.

    Odette x

    • Luzanne
      21 February 2016 / 11:44

      I totally agree with you, Odette. 🙂 xo

  3. Ingrid
    20 February 2016 / 16:28

    Can’t wait to see the official TV advert. And looking forward to the giveaway as well. 😉

    • Luzanne
      21 February 2016 / 11:44

      The giveaway will be up tomorrow – so be sure to pop on to the blog. 😀

  4. 20 February 2016 / 18:24

    This perfume is actually on my wishlist, after stopping for a test spray while shopping. I really do love it. What actually drew me to it was Julia’s picture on the stand, haha!


    • Luzanne
      21 February 2016 / 11:45

      Haha!! She looks beautiful in the ads, and her smile always draws you in. xo

  5. Una
    20 February 2016 / 23:41

    Looking forward to the other campaign blog posts, especially the giveaway.

    • Luzanne
      21 February 2016 / 11:46

      Thanks, Una – the giveaway will be up tomorrow afternoon. 🙂

  6. 21 February 2016 / 04:56

    I love Julia Roberts. Such a great actress. I had a sample of this perfume and loved it.


    • Luzanne
      21 February 2016 / 11:46

      Smells amazing, doesn’t it? Thank you for popping by the blog, Lupe. 🙂

  7. Ursula
    21 February 2016 / 10:23

    Julia is the perfect fit for this campaign because she has a beautiful smile and she has a bubble personality. Have a great Sunday, Luzanne

    • Luzanne
      21 February 2016 / 11:47

      I agree with you 100% – I’m sure that’s why she’s been the ambassador for the past 4 years. 🙂 I hope you have a lovely & relaxing Sunday as well, Ursula.

  8. 21 February 2016 / 10:31

    It seems like Feb is the month for perfumes! Julia is such an elegant and sophisticated woman. I can’t wait to test this perfume out. xx
    Rivania | The Glam Unicorn

    • Luzanne
      21 February 2016 / 12:01

      I love how she’s beautiful and elegant, but still comes across as being fun-loving and really down to earth as well. 🙂 x0

  9. 21 February 2016 / 10:32

    So exciting! This perfume truly is remarkable.

    • Luzanne
      21 February 2016 / 12:02

      I agree, it’s definitely something special. 🙂

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