As mentioned in my ‘Happiness Personified With La Vie Est Belle By Lancôme’ blog post, Julia Roberts will once again lend her legendary smile to the brand’s newest TV ad for ‘La vie est belle’. Today I’ll be giving you a sneak peek of the new ad, I’ve seen little snippets of the final result and I really, REALLY like it. The flowers, the sparkles, and best of all…that beautiful smile.
Entrusted with the delicate and inspiring task of staging this new unfolding tale of happiness is one of contemporary cinema’s biggest and most daring names, director James Gray. Enter, a new film for a now iconic fragrance in world perfumery.
For more than 20 years, Gray has lent his unique voice to American cinema, to depict the emotions and weaknesses of characters with a raw sensitivity. From Little Odessa to The Immigrant, he has created an array of iconic female characters in a seemingly male-dominated film genre, and brought out the best in those he chose to play them through the beauty of his vision.
“This film speaks of the refusal to be confined to the small box of convenience and the need to look elsewhere to find beauty and, most importantly, a real sense of personal achievement,” the film-maker explains. This is a wonderful declaration of love to happiness, concluding at the heart of the French capital shown by Gray from a bright new perspective against the Paris night.
Click on the video below for a teeny tiny sneak peek of the new TV ad for ‘La vie est belle’ by Lancôme.
Check back in on the blog tomorrow to see the official ‘La vie est belle’ TV ad, plus my exclusive interview with Julia Roberts, where she shares her thoughts on the latest fragrance offering from Lancôme (reviewed here).